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DOSSIÊ – TRAJETÓRIAS DE CONSAGRAÇÃO CULTURAL: ENTRE A AUTONOMIA E A HETERONOMIA • Tempo soc. 32 (2) • May-Aug 2020 • https://doi.org/10.11606/0103-2070.ts.2020.168418   copy

Roberto Carlos as a cultural mediator: youth music, TV and radio

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

The 1960s experienced deep changes in the hierarchies of power in Brazilian popular music. Two causes for this event deserve special attention: the loss of centrality of radio, which gives way to television, and the construction of a youth music niche, a byproduct of the “Jovem Guarda” phenomenon. This article aims to study Roberto Carlos’ trajectory in this period, taking him as a cultural mediator, i. e. an agent who conformed and adapted the signs of radio to television and, at the same time, managed to conquer a position as an idol both of the masses and the youth.

Roberto Carlos; Jovem Guarda; Youth; Radio; Television

Departamento de Sociologia da Faculdade de Filosofia, Letras e Ciências Humanas da Universidade de São Paulo Av. Prof. Luciano Gualberto, 315, 05508-010, São Paulo - SP, Brasil - São Paulo - SP - Brazil
E-mail: temposoc@edu.usp.br
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