Abstract
This is a case study of the planning and development of Cultural Tourism in Penedo-AL, registered in 1995 by the National Historical and Artistic Heritage Institute (IPHAN) and contemplated with the Monumenta Program (2002-2009) and the Growth Acceleration Program for Historical Cities (PAC-CH) in 2013, both programs with proposals to conserve and restore immovable cultural property, enabling new uses, promoting infrastructure improvement, preserving cultural heritage and developing the Cultural Tourism. As the resources applied in Penedo did not result in the promotion of tourism and the programs did not combine recuperation and preservation of the cultural heritage with economic development, an analysis of the implemented policies was performed, with reference to the documents of the public management since 2002 and interviews with managers to identify obstacles to the planning and management process. The reduction of Cultural Tourism has been reduced to the restoration and preservation of cultural heritage, without concerns with interpretive planning in joint and participative management, for the construction of a product that can meet the demands of a tourist of the economy of experience. In this way, the resources invested both by PAC-CH and the Monumenta Program were identified as a potential element to boost the economic, social and cultural development of the locality.
Keywords:
Cultural tourism. Interpretive planning. Patrimonial education. Patrimony revitalization program. Cultural heritage.