SciELO - Scientific Electronic Library Online

vol.42 número5Maurício Tragtenberg: contribuições de um marxista anarquizante para os estudos organizacionais críticos índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados




Links relacionados


Revista de Administração Pública

versão impressa ISSN 0034-7612versão On-line ISSN 1982-3134


CHU, Rebeca Alves  e  WOOD JR., Thomaz. Brazilian cultural organization in post-globalization: global or local?. Rev. Adm. Pública [online]. 2008, vol.42, n.5, pp.969-991. ISSN 1982-3134.

A great challenge facing international management researchers is understanding the institutional and cultural diversity of national business environments. In response to this challenge, researchers often resort to pooling and generalizations. Despite the undeniable merits of such a methodological approach, it may provide relatively poor descriptions of each country's reality. The purpose of this article is to address this gap. We carried out an exploratory research of Brazil's organizational culture today, after 17 years of economic openness and institutional changes that have led to deep impacts on society and organizations. We explored the existing literature on traits of Brazil's organizational culture and present a field study based on interviews with foreign professionals working in Brazil and with Brazilian professionals with overseas experience. Comparison of the present study with previous ones shows a hybrid picture typical of a transition period marked by the coexistence of pre-and post-globalization traits.

Palavras-chave : organizational culture; national culture; cultural traits; hybridization; transition.

        · resumo em Português     · texto em Português     · Português ( pdf )


Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons