SciELO - Scientific Electronic Library Online

 
vol.51 número1Análise da estrutura, conduta e desempenho da indústria processadora de soja no brasil no período de 2003 a 2010 índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


Revista de Economia e Sociologia Rural

versão impressa ISSN 0103-2003

Resumo

MOLINARI, Gisele Trindade  e  PADULA, Antônio Domingos. A construção social da qualidade na microrregião do Vale dos Vinhedos. Rev. Econ. Sociol. Rural [online]. 2013, vol.51, n.1, pp.183-202. ISSN 0103-2003.  https://doi.org/10.1590/S0103-20032013000100010.

The quality is a complex issue that manifests significantly in Vale dos Vinhedos, the main producing area of fine wines in Brazil. Therefore, the study discusses the social construction of the quality of fine wines in Vale dos Vinhedos, microregion that was defined to begin a process of recognition of Geographical Indication. Increasingly, markets have been perceived as social constructions, in which the actors have the ability to create differentiated products. The objective of this research is to characterize and analyze Vale dos Vinhedos as an institutional and organizational environment that is socially constructed, based on elements of the coordination of agents. A study was conducted with exploratory qualitative approach through interviews with selected agents. The result showed that social construction promotes quality evolution and development, when actors aimed to reveal and assert an identity.

Palavras-chave : fine wines; quality; coordination of agents.

        · resumo em Português     · texto em Português     · Português ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons