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HOFFMANN, Valmir Emil. Estratégia e ecologia: um estudo de caso. Prod. [online]. 1998, vol.8, n.2, pp.187-200. ISSN 0103-6513.

With the Industrial Revolution, the use of natural resources has improved a lot. Because their limitation, the necessity of dealing with development and environmental preservation creates one of the most important question of nowadays. Then the relation between enterprises and environment is a key point to try to decrease the impact of man over natural enviroment. The case of Hering Têxtil, one of the most important textil industries worldwide, is presented. Its relation with enviroment and the strategic view is considered.

Keywords : Ecology; Ecologic variable; Ecologic administration; Strategic planning.

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