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Abstract

SAMAAN, Monique; SALGADO, Eduardo Gomes; SILVA, Carlos Eduardo Sanches da  and  MELLO, Carlos Henrique Pereira. Critical success factors identification in new product development of biotechnology companies in the State of Minas Gerais. Prod. [online]. 2012, vol.22, n.3, pp.436-447.  Epub Aug 02, 2012. ISSN 0103-6513.  https://doi.org/10.1590/S0103-65132012005000055.

New product development process is critical to companies' competitiveness due to the increased variety of products, reduction of product life cycle and, especially, internationalization of markets. Thus, critical success factors identification are essential in new product development because of the high degree of risk and uncertainty. The main purpose of the present study was to identify the critical success factors in product development of biotechnology companies in the State of Minas Gerais. The research method used was the survey; a questionnaire was prepared and sent to a sample of 31 companies from the biotechnology sector in the State of Minas Gerais in order to collect the necessary information. Thus, the variables that tend to contribute, limit, or are neutral with respect to new product development time and age of company were identified.

Keywords : Critical success factors; Product development; Biotechnology companies.

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