SciELO - Scientific Electronic Library Online

vol.24 número3Resolução de um caso real do problema dial-a-ride multicritério via clustering searchThe meat market: a dea international perspective and an econometric behavioral model for Brazil índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados




Links relacionados



versão impressa ISSN 0103-6513


WOLLMANN, Dewey; STEINER, Maria Teresinha Arns; VIEIRA, Guilherme Ernani  e  STEINER, Patrícia Arns. Details of the analytic hierarchy process technique for the evaluation of health insurance companies. Prod. [online]. 2014, vol.24, n.3, pp.583-593.  Epub 17-Set-2013. ISSN 0103-6513.

One of the most important features to be considered by health service providers when developing and promoting their products (or services) is the consumers' perception of their products' (services') attributes. The purpose of this study is to define the hierarchy for the attributes of services developed by major health plan operators in the city of Curitiba (PR) as perceived their consumers. The classical analytical hierarchy process (AHP) technique, a multicriteria tool for decision analysis and planning, was used to analyze seven companies and six attributes of each of them. The results show that the most meaningful attribute for health service consumers is the "price" and that companies can be separated into the following groups: HP1 and HP2 (Health Plans 1 and 2, with approximately 23% and 19% of consumers preferring each one) and HP3, HP4, HP5, HP6 and HP7 (with approximately 10% of consumers preferring each). Based on the results for each attribute analyzed, the conditions exist for the companies to redefine their structures, processes, prices, and service providers to reach their target customers.

Palavras-chave : AHP process; Health service operators' attributes; Consumers' perceptions.

        · texto em Inglês     · Inglês ( pdf )


Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons