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Gestão & Produção

versão impressa ISSN 0104-530Xversão On-line ISSN 1806-9649


PARRA, Paulo H.  e  PIRES, Sílvio R. I.. An analysis of supply chain management in the computer industry. Gest. Prod. [online]. 2003, vol.10, n.1, pp.1-15. ISSN 1806-9649.

During the last years, competition has increased significantly in the industrial world and has created a set of new challenges and opportunities in the way of organizing and managing the production. In this context, supply chain management has emerged as a new and promising frontier for reaching competitive advantages within the marketplace. On the other hand, the computer industry shows a series of characteristics that make difficult to achieve effectiveness in the supply chain management, due mainly to the speed of the technological innovations in the sector. This article has the basic purpose of showing a general analysis of the supply chain management within the computer industry and with focus on its inbound chain. The research was supported by a research conducted in a large and representative worldwide computer manufacturer operating in Brazil.

Palavras-chave : supply chain management; computer industry; inbound chain management.

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