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Gestão & Produção

versão impressa ISSN 0104-530Xversão On-line ISSN 1806-9649

Resumo

SANTOS, Gilmar José dos. The relationship between marketing and science and technology management in the companies. Gest. Prod. [online]. 2003, vol.10, n.3, pp.329-344. ISSN 1806-9649.  https://doi.org/10.1590/S0104-530X2003000300008.

Although Marketing and Science & Technology Management share a common set of themes, there are still few academic exchanges between those areas. This paper discusses some concepts shared by Marketing and Science and Technology, and search to stress that their research agenda is similar or complimentary, no matter they follow different tracks. The study is based upon the literature review about three themes that reveal the greatest potential for integration: innovation, organizational learning and capabilities. The paper concludes that the meaning of the three themes and the problems they aim to discuss are the same in both disciplines. Nevertheless, rarely they gather mutual contributions. A closer approximation could consolidate more consistent theories for the analysis of the problems related to organizational competition through market relationship, hence supporting the creation of practical management models.

Palavras-chave : innovation; organizational learning; capabilities and competition; marketing; science and technology.

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