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Gestão & Produção

versão impressa ISSN 0104-530Xversão On-line ISSN 1806-9649

Resumo

CRUZ, Valcir de Jesus Sousa da  e  PAULILLO, Luiz Fernando. Hybrid governance complementary to contract manufacturing: a study case. Gest. Prod. [online]. 2016, vol.23, n.4, pp.842-852.  Epub 12-Dez-2016. ISSN 1806-9649.  https://doi.org/10.1590/0104-530x3363-16.

This work aims to present governance forms complementary to contracts in the transactions of a brand-owner company (OEM) using the conceptual framework of hybrid governance according to the theoretical approach of the New Institutional Economics. This case study was conducted through interviews with product development, procurement, and manufacturing managers. We measured their perceptions on the coordination of eletronic manufaturing service (EMS) suppliers through complementary mechanisms to contracts. We found that the agreed-upon contracts have proven insufficient to govern the transactions due to the uncertain business environment and high investments in specific intellectual property assets and brand. The analyses conducted show that the electronics manufacturing service transactions are coordinated by mechanisms complementary to contracts through a hybrid governance structure of relations of trust, mutual influence, and leadership.

Palavras-chave : Contract manufacturing; Hybrid governance; Consumer electronics industry; Transaction cost economics; Supply chain management.

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