SciELO - Scientific Electronic Library Online

 
vol.9 número2A internacionalização de empresas brasileiras em uma perspectiva motivacionalUtilização de métodos de apoio à decisão para decisões estratégicas: o caso da manutenção de embarcações de transporte de cargas índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


RAM. Revista de Administração Mackenzie

versão On-line ISSN 1678-6971

Resumo

FERREIRA, Marco Aurélio Marques; ABRANTES, Luiz Antônio  e  PEREZ, Ronaldo. Investigation of strategic groups in the industry of dairy products by multivariate approach. RAM, Rev. Adm. Mackenzie [online]. 2008, vol.9, n.2, pp.152-172. ISSN 1678-6971.  https://doi.org/10.1590/S1678-69712008000200008.

The objective of this paper was to analyze the strategic group in the industry of dairy products. The study was based in the approach of strategic groups and it used as methodology the multivariate analysis of data. The Factorial Analysis was used for the construction of the strategic components and the cluster analysis was used to define the strategic groups. They participated in the research 188 companies of dairy products of the state of Minas Gerais. The results pointed out the presence of strategic factors in the industry and they made possible to build three strategic groups: Small and Specialized companies; High and Diversified companies and Medium and Differentiated companies.

Palavras-chave : Strategic groups; Multivariate analysis; Cluster; Factorial analysis; Dairy products.

        · resumo em Português     · texto em Português     · Português ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons