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JISTEM - Journal of Information Systems and Technology Management

versão On-line ISSN 1807-1775


GRAEML, Alexandre Reis  e  CSILLAG, João Mário. Customization in the manufacturing industry: survey results in southeastern Brazil. JISTEM J.Inf.Syst. Technol. Manag. (Online) [online]. 2009, vol.6, n.3, pp.395-412. ISSN 1807-1775.

This paper discusses the advantage of using kanban, postponement, modularization, just-in-time, production sequencing, milk-run and cross-docking by companies that intend to increase their flexibility, agility and reliability in order to support web-based businesses. It presents the results of a survey carried out with more than 600 manufacturing companies in the state of Sao Paulo, Brazil, and evaluates the changes that are taking place in operations, in order to make companies better suited to provide customized products, which are made to meet the individual requirements of each customer.

Palavras-chave : Internet; customization; personalization; manufacturing industry.

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