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Vibrant: Virtual Brazilian Anthropology

versão On-line ISSN 1809-4341


ONTO, Gustavo. The market as lived experience: on the knowledge of markets in antitrust analysis. Vibrant, Virtual Braz. Anthr. [online]. 2014, vol.11, n.1, pp.159-190. ISSN 1809-4341.

This article describes some of the reported thoughts, anecdotal observations and analytic practices of advisors and commissioners working at the Brazilian antitrust body (CADE) regarding the markets, industries, sectors - i.e. the economic world - which they aim to understand and regulate. The activity of these professionals primarily requires an evaluation of certain market characteristics in order to establish strategies for the investigation of allegations of anti-competitive market practice and for passing judgment on administrative cases filed before the antitrust tribunal. Based on interviews with these professionals and participant observation of their analytical work, this article seeks to describe modes of knowing and conceiving markets which are parallel to the modes officially and more explicitly relied upon by antitrust bureaucrats. We present these lateral modes of knowing as a set of personal lived experiences and compare them to ethnographic practices of knowledge production, in order to reflect on the importance of lived experience in the anthropological and sociological literature on markets.

Palavras-chave : market; lived experience; para-ethnography; knowledge; antitrust; CADE.

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