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Intercom: Revista Brasileira de Ciências da Comunicação

versão impressa ISSN 1809-5844versão On-line ISSN 1980-3508

Resumo

LAURA, Winona Gabriela Fernández  e  MAMANI, Emilio Flores. Level of consumption of peruvian cinema in the students of the Faculty of Social Sciences of the National University of Altiplano. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2019, vol.42, n.3, pp.115-131.  Epub 02-Dez-2019. ISSN 1980-3508.  http://dx.doi.org/10.1590/1809-5844201936.

The paper deals with the consumption of films in full stage of development of the national and international film industry, oriented towards an active consumer audience that can guarantee its permanence in the market. The objective of the research was to determine the level of consumption of Peruvian cinema among the students of the Faculty of Social Sciences of the National University of Altiplano - Puno, 2018-I. The study corresponds to a quantitative methodology, since data collection was used through the survey, to perform a descriptive statistical analysis, in order to interpret the results obtained and establish guidelines to improve or strengthen the production of Peruvian films. The result of the investigation shows that 78.9% of students have a medium level Peruvian film consumption, which is equivalent to the majority group. Therefore, the research has led to the following conclusion: the level of Peruvian film consumption of students is medium.

Palavras-chave : Cinema Consumption; Exhibition Platforms; Promotion Strategies; Production Values.

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