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Intercom: Revista Brasileira de Ciências da Comunicação

versão impressa ISSN 1809-5844versão On-line ISSN 1980-3508


HENN, Ronaldo; MACHADO, Felipe Viero Kolinski  e  GONZATTI, Christian. We’re all born naked and the rest is drag: performativity of the bodies constructed in social media. Intercom, Rev. Bras. Ciênc. Comun. [online]. 2019, vol.42, n.3, pp.201-220.  Epub 02-Dez-2019. ISSN 1980-3508.

The article analyses the ways in which the RuPaul’s Drag Race programme unfolds through digital platforms aimed at understanding the performations of self and, consequently, of genres that are triggered in those processes marked by convergence and spreadable media. Through an experimental use of the analysis of sense construction in digital media, inferences are made about the comments of the official page of the programme and the page created by Brazilian fans RuPaula – both from Facebook. The first part of the text problematizes notions of performance, self and performativity of sex/gender, intuiting the ways in the media context such processualities have their intensified semiotic potential being able to break with (hetero)normative frames. In the second part, the analysed materials allow us to visualize a set of performances that make us think of a pretended semiodiversity that is established in specific networks mobilized by reality show.

Palavras-chave : RuPaul’s Drag Race; Digital Networks; Performativity; Queer; Gender.

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