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Galáxia (São Paulo)

versão impressa ISSN 1519-311Xversão On-line ISSN 1982-2553

Resumo

GIMENEZ, Fernando Antonio Prado  e  ROCHA, Daniela Torres da. The presence of national film at cinema rooms in Brazil: a study about co-distribution. Galáxia (São Paulo) [online]. 2018, n.37, pp.94-108. ISSN 1982-2553.  https://doi.org/10.1590/1982-2554130963.

The presence of national film at cinema rooms in Brazil: a study about co-distribution - The Brazilian film market has shown a growth momentum last years. Recently, co-distribution, i.e., the distribution of a film made by two or more companies at the same time, has been a more frequent strategy. The aim of this paper is to analyze the different ways of acting in the co-distribution of Brazilian films. The analysis was based on secondary data available at the Observatório do Cinema e Audiovisual for 2009 to 2015. During this period, there were 203 distribution companies operating in the market. In this set, only 29 participated in co-distribution of films. The data were analyzed through Cluster Analysis. Five distinct forms of strategic action were identified in the co-distribution of Brazilian cinema.

Palavras-chave : Brazilian cinema; marketplace; distribution.

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