In this article, we will undertake a discussion with an epistemological background and try to comprehend how the media offers to read certain historical events in Brazilian politics through pictorial texts. As corpora we elected political actors' photographs that circulated in the newspaper Folha de S. Paulo during the second round of the 2010 Brazilian presidential elections. Our discussion is firmly based on Dominique Maingueneau's work (2006, 2008 and 2010) about quotation, detachment and aphorization. In these papers, the French theorist proposes a rich and refined discussion about the circulation of verbal texts in our society, that is, a discussion about how certain texts circulate - as a whole, in fragments, adapted, etc. - and why, from an integral text, often circulates only parts of it - endings, beginnings, small phrases, etc. From this discussion, we'll try to take some analytical-theoretical consequences for the analysis of texts that mobilize in their constitution not only verbal resources, but mainly resources of pictorial nature. Our background question is to think, on the one hand, on how the process of citation, detachment and aphorization works in pictorial texts in printed and digital media, and, on the other hand, on how these fragments of pictorial texts interfere with the interpretation of the historical event, which means how they are put into narrative, providing the reader a kind deontic journey of interpretation.
Discourse; Pictorial text; Quotation; Detachment; Aphorization
