Poor profits and even complete production loss can be caused by insufficient market understanding. In the present article some ways to add convenience and service are discussed with the aim of creating opportunities to increase profitability to the horticultural industry that is attending a demand of consumers with an increasing level of dietary healthy awareness. We will consider non-traditional vegetables, frozen vegetables, fresh-cut vegetables, canned vegetables, liofilizied vegetables and organic vegetables.
commercialization; distribution; value-added products