According the author, psychologists involved in social intervention programs are often focused in microsocial assessment and personal or family change. Social psychology has often underlined the importance of contexts. In our present societies the macrocontext has some unique characteristics, which never existed before: we live in an ever-quickening changing society. That raises a set of new challenges to practitioners of the welfare systems, particularly that of taking more into account the new macrosocial dynimics. From that perspective reflections about the need to change social representations of social groups, of their social problems and of the way to cope with such problems are proposed. The importance of non-material dimensions of social life in social change processes are pointed out. The new perspectives and goals involved with the quality of life concept are discussed. Media influence in the processes of social change are also considered. And finally an scheme to reflect and debate some outstanding challenges for social intervention are offered.
Social intervention; psychology; social problems; social representations; well-being; quality of life; media; social change