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Is it possible to argue multimodally in discursive genres produced by college students?: encounters and differences between students and teachers

Abstract

This article focuses on university writing practices with a multimodal approach. (KRESS, 2010KRESS, G. Multimodality: a social semiotic approach to contemporary communication. London: Routledge , 2010.; ARCHER; BREUER, 2016ARCHER, A.; BREUER, E. A multimodal response to changing communication landscapes in Higher Education. In: ARCHER, A.; BREUER, E. (Ed.). Multimodality in Higher Education . Leiden: Brill , 2016. p. 1-17.) In Latin America, inquiries in multimodal writing have had scarce attention, as a logocentric view predominates in the studies. (KRESS, 2010KRESS, G. Multimodality: a social semiotic approach to contemporary communication. London: Routledge , 2010.; PARODI, 2010PARODI, G. Multisemiosis y lingüística de corpus: Artefactos (Multi)Semióticos en los textos de seis disciplinas en el corpus PUCV-2010. Revista de Lingüística Teórica y Aplicada, Concepción, v. 48, n. 2, p. 33-70, 2010.) Therefore, we propose to broaden the gaze when approaching university writing in two senses: on the one hand, involving the students’ voice (LEA; STREET, 1998LEA, M. R.; STREET, B. Student writing in higher education: an academic literacies approach. Studies in Higher Education, Abingdon, v. 23, n. 2, p. 157-172, 1998.; ROMERO; ALVAREZ, 2019ROMERO, A. N.; ÁLVAREZ, M. Representaciones sociales de los estudiantes universitarios de grado sobre la escritura académica. Íkala: Revista de Lenguaje y Cultura, Medellín, v. 24, n. 1, p. 103-118, 2019.), on the other hand, taking the inquiries beyond the verbal mode. (BEZEMER; KRESS, 2008BEZEMER, J.; KRESS, G. Writing in multimodal text. A social semiotic account of designs for learning. Written Communication, Thousand Oaks, v. 25, n. 2, p. 166-195, 2008.; VÁSQUEZ-ROCCA; VARAS, 2019VÁSQUEZ-ROCCA, L.; VARAS, M. Escritura multimodal y multimedial: un estudio acerca de las representaciones sociales de estudiantes universitarios de carreras de la salud. Perfiles Educativos, v.41, n.166, p. 21-39, 2019.) Thus, the social representations of students and teachers in relation to multimodal productions were contrasted. The results indicate that both groups recognize the importance of semiotic resources, however, their teaching is still incipient.

Keywords:
multimodal writing; multimodality; university writing; multimodal coupling

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