The aim of this article is to analyze the feasibility of the model of competence mapping by implementation of a catalogue or expert guide to sources for dissemination, knowledge sharing and increasing the visibility of the university. This research of a quantitative, descriptive nature, was developed by the Directorate of Advertising and Media Board of Universidade Federal de Minas Gerais. For data collection questionnaires were used, being distributed to 71 servers and workers, with 60 completed and returned. The results show that the mapping of skills can be a communication tool that serves to consult the corporate communication agency, and its various stakeholders such as academic community, media and society. It may also be considered a means of disseminating scientific topics, by facilitating access to researchers, those who construct knowledge and simultaneously contribute to the popularization of science. By identifying and pointing out the specialists and their skills, competence mapping also allows knowledge to be shared, experience to be made available, interchange of skills and building of a network of cooperation among experts.
Communication; Scientific dissemination; Knowledge management; Mapping of competence