Resumen

RODRIGUES, João Paulo. Tradition and rhetorical image: a building of opposition visual advertising in São Paulo 1932 revolt. História [online]. 2011, vol.30, n.1, pp. 372-395. ISSN 1980-4369.  http://dx.doi.org/10.1590/S0101-90742011000100018.

As the last remaining witnesses of the 1932 Revolt pass away, their memories remain aglow. Indeed, the intensity of this movement expresses itself in the historiography where we find critical and favorable positions reproducing controversies born out of the confrontation itself. To comprehend the "Constitutionalist Revolution" better means to resurrect the readings and representations of the rebels themselves, overcoming the forces attacking them. These concerns are approached in this article by analyzing the images and the cultural production linked to proselytizing propaganda. They reveal the constitutionalist rhetoric infected by regionalist tenets, maintained by social networking and, subtly blended deeply into historical memory.

Palabras llave : Constitutionalist propaganda; Images; 1932 Revolt.