This study aimed to know the differences, if any, in the consumption of tobacco and alcohol among adolescents from urban and rural areas, and if self-esteem and self-efficacy are related to the consumption in these two groups of adolescents from secondary schools in urban and rural areas of Nuevo León México, from January to June in 2006. The study was based on the theoretical concepts of self-esteem, perceived self-efficacy and consumption of alcohol and tobacco. The design was descriptive and correlational with a sample of 359 students. A substantial difference was found in the consumption of tobacco among secondary students from urban and rural areas (U= 7513.50, p = .03). The average consumption in urban area was higher (average chi = .35) than in the rural area (average chi = .14). A negative and significant relation was found between the quantity of drinks consumed on a typical day and self-esteem (r s = - .23, p <.001), as well as for the quantity of cigarettes consumed on a typical day (r s = - .20, p <.001).
self-concept; efficacy; tobacco; alcohol drinking; education primary and secondary
