Abstract

FISCHER, Rosa Maria Bueno. Problematising ways of seeing: media and educational research. Rev. Bras. Educ. [online]. 2002, n.20, pp. 83-94. ISSN 1413-2478.  http://dx.doi.org/10.1590/S1413-24782002000200007.

This article presents and discusses a methodological proposal for investigating media, especially television products, in the educational field. With theoretical support from authors like Foucault, Deleuze, Beatriz Sarlo and Martín-Barbero, I argue for investigations into audio-visual language that seek to describe discourses circulating as hegemonic truths, in order to produce determined ways of subjectivation. Analysis of discourse, related to media products, works as a "tool" for describing practices of discourse and non-discourse about ways of seeing in contemporary life.

Keywords : media; reception; analysis of discourse; educational research; subjectivation.