The theme of Non-infirmity as an object of ideal consciousness seems to refer, more or less consistently, to a thought and an ideation in which the disease is constructed as something to be eliminated (also, due to the reiteration and emphasis of the informants in this idea, seems to be established primarily as basis of the condition of concern for healthy eating), through a strict and complexly designed self-control: design of self-control; of which one is absolutely conscious, blurring in the speeches a certain alliance/symbiosis between food and the mind (I feed myself mentally). On a more collective level, women who are concerned about healthy eating seem to strengthen the condition in the community where the experience of healthy is bet and lived in the first person (The circle of health). These women also seem to be defined as opposites to the products and ideas sold by the media (Disagreements with the media), generating, in unison, A recreated optimism, reconstructed by manifesting itself through feedback of positive thoughts and dispositions, whether born from inside, or arising from the external world, although seemingly contrary to the environment. The modes of socialization in the contexts of the healthy, in the informant women, seem to obey two more or less contradictory aspects: on the one hand, a rich discourse appears around the field of the experience of the healthy, in which the experience seems to have a strong sense and desire to be expressed, informed and expanded (The circle of health); this theme is positively nourished by the theme Benefit to the light, which refers to aspects (physical and psychological, and even spiritual), which are favored by the provision of healthy food. A result of this apparent phenotypic and mental benefit, the disposition of the informants is of communication, of information to others, of infecting their own condition, although not in the way that the media do (The expansion of the healthy condition). However, the other side seems to be based around the meetings of women with other people (relatives, friends, etc.) who do not share the natural feeding arrangement, resulting in Undercut meetings and creating a certain contempt for the rest which is not like them (The others who do not take care of themselves).
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This essential theme is covered by other themes to lead and redirect the definition of the condition of concern for natural and ecological food (How are those of healthy food). Within the Circle of healthy, the theme of A optimism recreated, by The benefit to the light and Eating Healthy Arms seems to be potentiated as a compendium of extensions generated from the own disposition towards other spheres and contexts, as conqueror of other territories, as an exit from the subjective to the external and to the objective; in spite of obstacles and people who do not support or do not identify with the phenomenon (The others who do not take care of themselves). Around the non-infirmity seems to blur the sense (also the basis and purpose) of the condition of these women (why the latter?). By means of a recreated optimism, fully self-produced and conscious (conscious that I eat healthy), women seem to be described, as well as justified repeatedly (How are those of healthy food), to then allow to see - and be seen - as a reward (self-validation, self-recognition of its good/proper performance), the result of non-infirmity, as an intermittent or latter reality (Why I choose to eat like this).
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This essential theme is constituted around a body of knowledge (ideas and concepts) about the quality, the presentation, the genesis and the processing of the foods, seeming to adjudicate to each type of food a surname or distinctive qualifier, representing different functions and applications (Quality Foods, Genuine Foods and Natural Foods). The genuine food seems to be the one cultivated by oneself, knowing its entire process, to be directly consumed. The natural is the food raised in clean contexts, without manipulations or prosecutions; and quality food is nevertheless seen as a food that, despite being part of a merchandising network, complies with the quality certification protocols required by the ecological community. The reliability rating seems to occur, in particular, at the time of purchase (My purchase), a circumstance in which the decisions regarding the reliability of the products offered seem to be taken (That food is not reliable), new generating An optimism recreated in that the decision making is according to some precepts and ideals of naturalness and ecologism. The purchase is apparently defined as a moment, rather than as a recurring fact. That is to say, each purchase made is lived as a time in which the exhaustive checking of the quality of the food (Qualifying the reliability of the food) is merged, while censorship decisions are made (That food is not reliable), and one lives in unison a sense of deceit projected on those who sell (supermarkets, shops, advertisements); even seems to live a feeling of deception or betrayal by the food properly, as long as it is not shown as the expected way (They are cheating on you). In this sense, we choose, as far as possible, Quality Foods and Natural Foods. These purchasing and decision-making moments in terms of food reliability and quality seem to be conditioned and fed by a transverse search and information gathering and even thorough investigation of ingredients, food combinations, cooking methods, ecological companies, among others (Investigating and informing).
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This essential theme seeks its links through three different manifestations, apparently establishing itself as a foundation, and why the condition of living concerned about natural and ecological food: on the one hand, The cradle of healthy eating as a nest of generation, first decision-making, genuine experience of the condition within a family or a close environment structured around healthy and ecological feeding, making the initial world of the person The world of healthy eating. On the other hand, optimism is recreated as a set of mechanisms (experiential constitutional strategies) that lead and are led to more expression, to strengthen belief in the condition, making it firmer and more visible (more ethical?) (Benefit of the light) in common sense of The circle of health as a chronotope of reproduction and expansion of the condition, in which also emerge contradictory provisions that invite the rethinking of ideas, as well as the appearance of gestures of frustration or more effort and emphasis on food control (Disagreements with the media) to achieve the situation of non-disease (Non infirmity as an object of ideal consciousness). The core of research and information seems to emerge transversally in the discourse of women, resorted to arguing the provision of the purchase, while being prepared and while deception is lighter and security at the time to decide what to buy is more pronounced (My purchase). Adequate and sufficient information seems to favor the link with other people interested in/in the world of healthy eating (The socialization in the healthy), favoring in unison the feedback of the healthy circle, spaces where experiences are also shared, advices are give and recommendations to each other made, increasing the body of knowledge and ideas around the experience. The fact of having an ambitious disposition to recognize and know about the condition and of the food itself seems to generate, when expectations are not fulfilled, Conscience charge, which is appeased by a more demanding modification in diet or physical exercise (Compensation as channeling diversion), thus becoming clearer A recreated optimism.
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At the time that is available the search for information and investigation on the part of these women, emerges a subject which, although it is not feedbacked the most, manifests itself in a diverse way, that is, in many subjects. Having an awareness of a well-rooted healthy condition (Being aware that I eat healthy) seems to lead to a gradual and irregular dilation of the condition in the immediate environment, making the woman in question a focus of attention and protagonism (The family clinic eye); as well as more or less offensive considerations and opinions within the socialization itself (Socialization in health, stigmatizing opinion?); and other more constructive comments, although it is not clear whether with a certain disposition of envy of the others towards the women (The benefit to the light). The world of healthy food seems to evolve, as an expression and manifestation of the experience of women, as an expansion: embracing the environment; wanting to compromise and convince morally and politically the environment (Arms of healthy eating), placing it as a victim of conventional mercantilization of health (Marketing as a pandemic resource of ideals). Optimism (expressed through strategies and gestures of self-control, food correction, firm beliefs in the condition, etc.), is shown above all associated with a remarkable mental disposition in which one is conscious and one assumes the condition despite of the limits and criticisms of the environment (family or society) (Being aware that I eat healthy). This feeling of optimism (which can also be termed as a non-surrender, a reaffirmation (an obsession?), emerges more stable in the circle of health, allowing also, more expansively and reciprocally to describe similar people or of the same condition (How are those of healthy food), in order to aspire (delaying, avoiding, evading, not wanting the real situation of illness - in the present or in the past, of some close person or even of the world in general), to an idealized situation more or less lax in time, although projected in a rather distant future, of non-disease (non infirmity as an object of ideal consciousness).
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