Personnel information
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Which is your profession? |
Free response |
Inform your age group |
Up to 20 years |
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21 to 30 years |
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31 to 40 years |
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41 to 50 years |
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50 to 60 years |
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61 to 70 years |
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71 to 80 years |
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Above 80 years |
Please, inform your family monthly income |
Up to R$ 2,000 |
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R$ 2,000-R$5,000 |
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R$ 5,000-R$10,000 |
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R$ 10,000-R$15,000 |
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R$ 15,000-R$20,000 |
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Above R$ 20,000 |
Indicate your gender |
Female |
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Male |
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I prefer not to inform |
Indicate your state |
A list of states was provide |
Please, select the number of inhabitants of the city that you live |
Up to 10,000 inhabitants |
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10,000 to 50,000 |
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50,000 to 100,000 |
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100,000 to 200,000 |
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200,000 to 500,000 |
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500,000 to 1,000,000 |
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1,000,000 to 5,000,000 |
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5,000,000 to 10,000,000 |
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Above 10,000,000inform |
Habit of flower consumption
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Concerning a period of one year (2016 per example), in average, how much did you spend with flowers and ornamental plant? |
I do no buy this products |
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R$ 5.00 - R$ 20.00 |
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R$ 20.00 - R$ 50.00 |
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R$ 50.00 - R$ 100.00 |
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R$ 100.00 - R$ 200.00 |
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R$ 200.00 - R$ 500.00 |
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Above R$ 500.00 |
What could stimulate and increase flower consumption (multiple responses) |
I do not like to buy flowers |
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I have no interest in spending more with flowers |
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I think I already buy enough |
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The availability of more stores or sales points |
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If my salary was higher |
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Greater product availability |
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Lower prices |
Do you usually buy flowers for your home? |
Never thought about that |
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Always! I like to decorate my home with flowers |
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I would like, but I do not have enough money |
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I buy only for special occasions |
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I prefer the artificial ones, since it is forever |
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Other:_____ |
Which type of ornamental plant do you like more to purchase (Multiple responses) |
I do not have the habit of buying flowers |
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Cut flowers |
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Cut foliage |
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Garden seedlings |
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Orchids |
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Potted flowers |
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Succulents |
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Other:_____ |
Knowing about a consumption profile
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Period of the year that you mostly buy flowers and ornamental plant |
All Souls Day |
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Father’s Day |
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Mother’s Day |
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New Year celebration |
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Valentine’s Day |
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Woman’s Day |
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I buy all over the year, regardless of the date |
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I do not usually buy flowers |
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I rarely buy flowers |
Preferred locations for buying flowers and ornamental plant |
By phone |
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Stores in shopping malls |
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Social networks |
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Kiosks in squares |
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I do not buy flowers |
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Garden centers |
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Local producer’s fair |
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Supermarket |
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Flower shops |
Factors that you dislike more in a flower shop |
Unwillingness of employees to attend |
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Employee distraction |
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Dirty place |
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Abusive prices |
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Delay in attendance |
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Disorganized place |
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Location of the Point of Sale |
Inform your average spent during a flower and ornamental plant purchase |
I did not buy this product |
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R$ 5.00-R$ 20.00 |
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R$ 20.00-R$ 50.00 |
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R$ 50.00-R$ 100.00 |
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R$ 100.00-R$ 200.00 |
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R$ 200.00-R$ 500.00 |
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Above R$ 500.00 |
Level of your knowledge in relation to the flowers’ and ornamental plants’ names |
Nothing |
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Few knowledge |
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I know a lot |
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I am an expert at this! |
Factors that please you in a flower shop during a purchase (Multiple responses) |
Employees who understand the product and answer questions |
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Good prices |
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Attention of employees during the attendance |
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Clean and organizes place |
Do your ever buy flowers and ornamental plant online? (Multiple responses) |
I only buy online |
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I have already bought it online |
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I have never heard about that |
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I have already visited sites, but I have never bought. |
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I know about it, but I have never visited a website |