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Service innovation and knowledge management: A bibliometric review and future avenues

ABSTRACT

Purpose:

The transition from a product-based to a service-based economy is well recognized. In this context, service innovation (SI) has gained momentum among scholars. Despite that, a significant challenge associated with the shift from product-centeredness to a service orientation is structuring the knowledge management (KM) process for companies to remain competitive. This study sought to identify theoretical roots, research trajectories, and themes to propose future avenues in this field.

Originality/value:

Empirically, this study presents elements for SI and KM by conceptualizing, validating, and discussing the field’s integration. The study also sheds light on theoretical roots and identifies the main research themes in literature.

Design/methodology/approach:

A review of 144 publications was performed at the intersection between SI and KM. The study conducted two bibliometric analyses – co-citation analysis and co-occurrence analysis – and a qualitative one to criticize the obtained quantitative results.

Findings:

This research contributes to the domain’s understanding in three major ways. First, theoretical roots showed that the field is characterized by two groups of references: publications in the nascent period (before 2010) and emergent period (after 2011). Second, the metaanalysis showed five pioneering studies and revealed two crucial turning points in the literature, suggesting the following research stages. Third, four distinct research themes were identified: 1. innovation management; 2. business intelligence; 3. knowledge sharing; and 4. governance. Finally, the results highlighted research topics for future groundbreaking qualitative, quantitative, and mixed-methods studies, both theoretically and empirically.

KEYWORDS:
bibliometric analysis; innovation ecosystem; literature review; Kibs; service orientation

RESUMO

Objetivo:

A transição de uma economia baseada em produtos para uma economia baseada em serviços é bem reconhecida. Nesse contexto, a inovação em serviços (IS) ganhou força por parte dos estudiosos. Além disso, um grande desafio associado à mudança da centralização no produto para uma orientação a serviços é a estruturação do processo de gestão do conhecimento (GC) para que as empresas se mantenham competitivas. Este estudo buscou identificar raízes teóricas, trajetórias de pesquisa e temas para propor caminhos futuros neste campo.

Originalidade/valor:

Empiricamente, o estudo apresenta elementos sobre IS e GC ao conceituar, validar e discutir a integração do campo. O estudo também lança luzes sobre as raízes teóricas e identifica os principais temas de pesquisa na literatura.

Design/metodologia/abordagem:

Esta pesquisa revisou 144 publicações na intersecção entre IS e GC, bem como realizou duas análises bibliométricas – análise de cocitação e análise de coocorrência – e uma revisão qualitativa para criticar os resultados quantitativos obtidos.

Resultados:

Esta pesquisa contribui para a compreensão do domínio de três maneiras principais. Em primeiro lugar, as raízes teóricas mostraram que o campo é caracterizado por dois grupos de referências citadas: publicações no período nascente (antes de 2010) e no período emergente (após 2011). Em segundo lugar, a metanálise mostrou cinco estudos pioneiros e revelou dois importantes pontos de virada na literatura, sugerindo as próximas etapas de pesquisa. Em terceiro lugar, foram identificados quatro temas de pesquisa distintos: 1. gestão da inovação (innovation management); 2. inteligência de negócios (business intelligence); 3. compartilhamento de conhecimento (knowledge sharing); e 4. governança (governance). Finalmente, os resultados destacaram temas de pesquisa para futuros estudos revolucionários de métodos qualitativos, quantitativos e mistos, tanto de forma teórica quanto empírica.

Palavras-chave:
análise bibliométrica; ecossistema de inovação; revisão de literatura; Kibs; orientação a serviços

INTRODUCTION

The transition from a product-based economy to a service-based economy started in the mid. of the 20th century (Barrett & Davidson, 2008Barrett, M., & Davidson, E. (2008). Exploring the diversity of service worlds in the service economy. In M. Barrett, E. Davidson, & J. I. DeGross (Eds.), Information technology in the service economy: Challenges and possibilities for the 21st century (pp. 1–10). Springer. https://doi.org/10.1007/978-0-387-09768-8_1
https://doi.org/10.1007/978-0-387-09768-...
) and increased the focus on research in the service field (Paton & McLaughlin, 2008Paton, R. A., & McLaughlin, S. (2008). Services innovation: Knowledge transfer and the supply chain. European Management Journal, 26(2), 77–83. https://doi.org/10.1016/j.emj.2008.01.004
https://doi.org/10.1016/j.emj.2008.01.00...
; Helkkula et al., 2018Helkkula, A., Kowalkowski, C., & Tronvoll, B. (2018). Archetypes of service innovation: Implications for value cocreation. Journal of Service Research, 21(3), 284–301. https://doi.org/10.1177/1094670517746776
https://doi.org/10.1177/1094670517746776...
).

Consequently, service innovation (SI) has gained more importance in the last two decades. There was a significant increase in studies on the topic (Dotzel et al., 2013Dotzel, T., Shankar, V., & Berry, L. L. (2013). Service innovativeness and firm value. Journal of Marketing Research, 50(2), 259–276. https://doi.org/10.1509/jmr.10.0426
https://doi.org/10.1509/jmr.10.0426...
; Ordanini & Parasuraman, 2010Ordanini, A., & Parasuraman, A. (2010). Service innovation viewed through a service-dominant logic lens: A conceptual framework and empirical analysis. Journal of Service Research, 14(1), 3–23. https://doi.org/10.1177/1094670510385332
https://doi.org/10.1177/1094670510385332...
). The concept is still novel (Flikkema et al., 2007Flikkema, M., Jansen, P., & Van Der Sluis, L. (2007). Identifying neo-Schumpeterian innovation in service firms: A conceptual essay with a novel classification. Economics of Innovation and New Technology, 16(7), 541–558. https://doi.org/10.1080/10438590600918602
https://doi.org/10.1080/1043859060091860...
) and very complex (Edvardsson et al., 2005Edvardsson, B., Gustafsson, A., & Roos, I. (2005). Service portraits in service research: A critical review. International Journal of Service Industry Management, 16(1), 107–121. https://doi.org/10.1108/09564230510587177
https://doi.org/10.1108/0956423051058717...
; Tajeddini et al., 2020Tajeddini, K., Martin, E., & Altinay, L. (2020). The importance of human related factors on service innovation and performance. International Journal of Hospitality Management, 85, 102431. https://doi.org/10.1016/j.ijhm.2019.102431
https://doi.org/10.1016/j.ijhm.2019.1024...
). It is common to relate service innovation with product innovation, combining existing services and products to gain a competitive advantage (Chen et al., 2016Chen, K. H., Wang, C. H., Huang, S. Z., & Shen, G. C. (2016). Service innovation and new product performance: The influence of market-linking capabilities and market turbulence. International Journal of Production Economics, 172, 54–64. https://doi.org/10.1016/j.ijpe.2015.11.004
https://doi.org/10.1016/j.ijpe.2015.11.0...
).

However, the service innovation concept goes beyond, in the direction of a technological trajectory, information and communication technologies (ICTs), and in combination with other resources like knowledge and skills, allows information to be shared in different contexts and so, creating new opportunities for service exchange and innovation (Vargo & Lusch, 2014Vargo, S. L., & Lusch, R. F. (2014). Evolving to a new dominant logic for marketing. In R. F. Lusch, & S. L. Vargo (Eds.), The service-dominant logic of marketing (pp. 21–46). Routledge.; Vargo et al., 2015Vargo, S. L., Wieland, H., & Akaka, M. A. (2015). Innovation through institutionalization: A service ecosystems perspective. Industrial Marketing Management, 44, 63–72. https://doi.org/10.1016/j.indmarman.2014.10.008
https://doi.org/10.1016/j.indmarman.2014...
).

Customers increased their participation in value co-creating along the service and product experience (Kim & Yim, 2020Kim, Y. J., & Yim, M. S. (2020). An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use. The Journal of Asian Finance, Economics, and Business, 7(12), 969–976. https://doi.org/10.13106/jafeb.2020.vol7.no12.969
https://doi.org/10.13106/jafeb.2020.vol7...
). From this perspective, users and customers become the protagonist in the co-creation of value in services. One of the issues raised in a dynamic market environment is human capital, and consequently, knowledge management (KM) has turned out to be an essential area of study in business strategy. Human resources are recognized as a strength to reach competitive advantages (Phillips & Roper, 2009Phillips, D. R., & Roper, K. O. (2009). A framework for talent management in real estate. Journal of Corporate Real Estate, 11(1), 7–16. https://doi.org/10.1108/14630010910940525
https://doi.org/10.1108/1463001091094052...
; Khoreva et al., 2017Khoreva, V., Vaiman, V., & Van Zalk, M. (2017). Talent management practice effectiveness: Investigating employee perspective. Employee Relations, 39(1), 19–33. https://doi.org/10.1108/er-01-2016-0005
https://doi.org/10.1108/er-01-2016-0005...
). Global development has changed perspectives from natural growth through innovation. Human resources and knowledge have become the most crucial asset in companies. The fast technological development of the business environment requires companies to focus on delivering value to their customers. So, a deep understanding and knowledge of the competition process and value creation can also provide crucial insights into social problems that can become social innovation (Porter, 2008Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86, 79–93.).

As an antecedent of innovation, KM is a critical area in the organization (Darroch, 2005Darroch, J. (2005). Knowledge management, innovation and firm performance. Journal of Knowledge Management, 9(3), 101–115. https://doi.org/10.1108/13673270510602809
https://doi.org/10.1108/1367327051060280...
). Many studies present approaches, some toward technical knowledge and others toward strategic understanding (Liebeskind, 1996Liebeskind, J. P. (1996). Knowledge, strategy, and the theory of the firm. Strategic Management Journal, 17(S2), 93–107. https://doi.org/10.1002/smj.4250171109
https://doi.org/10.1002/smj.4250171109...
). One of the most common concepts in the area is tacit, implicit, and explicit knowledge, per the definition of Nonaka and Konno (1998)Nonaka, I., & Konno, N. (1998). The concept of “Ba”: Building a foundation for knowledge creation. California Management Review, 40(3), 40–54. https://doi.org/10.2307%2F41165942
https://doi.org/10.2307%2F41165942...
.

This study performs a comprehensive literature review to understand the intersection of KM and SI. This research aims to answer the following research questions:

  1. What are the theoretical roots of research on KM in SI?

  2. What are KM and SI publications’ primary research roots and themes??

  3. What are the new research avenues for expanding the field of KM and SI?

Under those sentences, a bibliometric analysis of 144 journal articles in the field was performed. A three-pillar survey was conducted: 1. quantitative analyses: co-citation analysis, and co-occurrence analysis; 2. qualitative review of the articles to obtain deeper insights; and 3. the quantitative results.

The remainder of this paper is organized as follows: the next section details the literature overview; the methodological procedures for the bibliometric analysis are described in the third section; section 4 presents the results and discussion; and finally section 5 provides concluding remarks, limitations, and new research opportunities.

LITERATURE REVIEW

The systematic review seeks to minimize bias and identify potential knowledge gaps for future studies. It brings replicability, a scientific and transparent approach, and explores a specific question or practice problem considering existing studies (Tranfield et al., 2003Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207–222. https://doi.org/10.1111/1467-8551.00375
https://doi.org/10.1111/1467-8551.00375...
).

Concepts are the foundation of theory building and testing. Conceptcentric writing raises the quality of a literature review and relates it to the core idea of synthesizing what is known about it. It requires a high level of synthesis power and needs to integrate concepts across domains into a more holistic perspective (Watson & Webster, 2020Watson, R. T., & Webster, J. (2020). Analysing the past to prepare for the future: Writing a literature review a roadmap for release 2.0. Journal of Decision Systems, 29(3), 129–147. https://doi.org/10.1080/12460125.2020.1798591
https://doi.org/10.1080/12460125.2020.17...
).

Service innovation

SI is a broad concept and contributes to many research areas, such as management, economy, and marketing, transforming from a product-based economy to a service-based economy in the second half of the twentieth century (Barrett & Davidson, 2008Barrett, M., & Davidson, E. (2008). Exploring the diversity of service worlds in the service economy. In M. Barrett, E. Davidson, & J. I. DeGross (Eds.), Information technology in the service economy: Challenges and possibilities for the 21st century (pp. 1–10). Springer. https://doi.org/10.1007/978-0-387-09768-8_1
https://doi.org/10.1007/978-0-387-09768-...
). Based on the theme’s relevance, there was an increase in research in this field (Barrett et al., 2015Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). Service innovation in the digital age: Key contributions and future directions. MIS Quarterly, 39(1), 135–154. https://www.jstor.org/stable/26628344
https://www.jstor.org/stable/26628344...
). Also, longestablished firms faced a business transformation from products to services in the primary business models. They decided to reshape their business models, from selling products to providing services and innovating them to improve their competitive advantage (Spohrer & Maglio, 2008Spohrer, J., & Maglio, P. P. (2008). The emergence of service science: Toward systematic service innovations to accelerate co-creation of value. Production and Operations Management, 17(3), 238–246. https://doi.org/10.3401/poms.1080.0027
https://doi.org/10.3401/poms.1080.0027...
).

There are many possibilities for services definition due to the principle that everything that can be exchanged is a service. Value creation to the customer without transferring the ownership provides resources and experiences that can be tangible or intangible. This is the nature of services, according to Lovelock (1983)Lovelock, C. H. (1983). Classifying services to gain strategic marketing insights. Journal of Marketing, 47(3), 9–20. https://doi.org/10.1177/002224298304700303
https://doi.org/10.1177/0022242983047003...
. In Vargo and Lusch’s (2014)Vargo, S. L., & Lusch, R. F. (2014). Evolving to a new dominant logic for marketing. In R. F. Lusch, & S. L. Vargo (Eds.), The service-dominant logic of marketing (pp. 21–46). Routledge. perspective, every physical product is a service waiting to happen.

To distinguish the concept of service from SI, one of the most common notions is creating a new service, an invention to be introduced in the market, to accomplish what is required for further growth (Spohrer & Maglio, 2008Spohrer, J., & Maglio, P. P. (2008). The emergence of service science: Toward systematic service innovations to accelerate co-creation of value. Production and Operations Management, 17(3), 238–246. https://doi.org/10.3401/poms.1080.0027
https://doi.org/10.3401/poms.1080.0027...
; Snyder et al., 2016Snyder, H., Witell, L., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Identifying categories of service innovation: A review and synthesis of the literature. Journal of Business Research, 69(7), 2401–2408. https://doi.org/10.1016/j.jbusres.2016.01.009
https://doi.org/10.1016/j.jbusres.2016.0...
). However, the theory building is still novel (Flikkema et al., 2007Flikkema, M., Jansen, P., & Van Der Sluis, L. (2007). Identifying neo-Schumpeterian innovation in service firms: A conceptual essay with a novel classification. Economics of Innovation and New Technology, 16(7), 541–558. https://doi.org/10.1080/10438590600918602
https://doi.org/10.1080/1043859060091860...
; Martin, 2016Martin, B. R. (2016). Twenty challenges for innovation studies. Science and Public Policy, 43(3), 432–450. https://doi.org/10.1093/scipol/scv077
https://doi.org/10.1093/scipol/scv077...
).

Studies in SI and knowledge-intensive business services (Kibs) have three different perspectives: 1. assimilation, 2. demarcation, and 3. synthesis (Coombs & Miles, 2000Coombs, R., & Miles, I. (2000). Innovation, measurement and services: The new problematique. Innovation Systems in the Service Economy, 18, 85–103. https://doi.org/10.1007/978-1-4615-4425-8_5
https://doi.org/10.1007/978-1-4615-4425-...
; Miles et al., 2018Miles, I. D., Belousova, V., & Chichkanov, N. (2018). Knowledge intensive business services: Ambiguities and continuities. Foresight, 20(1), 1–26. https://doi.org/10.1108/fs-10-2017-0058
https://doi.org/10.1108/fs-10-2017-0058...
; Miles et al., 2021Miles, I., Belousova, V., Chichkanov, N., & Krayushkina, Z. (2021). The impact of the Coronacrisis on KIBS Sector. Foresight and STI Governance, 15(1), 6–18. https://doi.org/10.17323/2500-2597.2021.1.6.18
https://doi.org/10.17323/2500-2597.2021....
). Assimilation is fundamentally like manufacturing innovation and can be studied according to methods and concepts developed with minor modifications to the conventional approach. Second is demarcation, which specializes in studies of innovation in services with different approaches and methods. Third is synthesis, the one which requires more development. It covers broader aspects of innovation in the economy and is an integrative perspective of both other perspectives.

Nowadays, it is part of the evolution of the studies in SI to consider the effects of a pandemic in the customer view and how those services or new types of services have been transformed with the new requirements such as social distance and different restrictions in different areas. Therefore, service scopes have been affected (Pilawa et al., 2022Pilawa, J., Witell, L., Valtakoski, A., & Kristensson, P. (2022). Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic. Journal of Retailing and Consumer Services, 67, 102962. https://doi.org/10.1016/j.jretconser.2022.102962
https://doi.org/10.1016/j.jretconser.202...
).

Nevertheless, there is a potential of taking the customer perspective in this transformation due to the requirement of connecting this within the KM process towards customer satisfaction and engagement.

Knowledge management

As an antecedent of innovation, KM is a critical area in the organization (Darroch, 2005Darroch, J. (2005). Knowledge management, innovation and firm performance. Journal of Knowledge Management, 9(3), 101–115. https://doi.org/10.1108/13673270510602809
https://doi.org/10.1108/1367327051060280...
). It is not a new field of study; there are a lot of studies due to its pioneer phase. The life cycle agenda is in a stage in which elements of success factors and approaches are more relevant (Heisig, 2009Heisig, P. (2009). Harmonisation of knowledge management – Comparing 160 KM frameworks around the globe. Journal of Knowledge Management, 13(4), 4–31. https://doi.org/10.1108/13673270910971798
https://doi.org/10.1108/1367327091097179...
). Tacit, implicit, and explicit knowledge, as per the definition of Nonaka and Konno (1998)Nonaka, I., & Konno, N. (1998). The concept of “Ba”: Building a foundation for knowledge creation. California Management Review, 40(3), 40–54. https://doi.org/10.2307%2F41165942
https://doi.org/10.2307%2F41165942...
, are essential terms to recognize the KM establishing process.

Tacit knowledge is about the individual and what they have in their minds, explicit knowledge is about the procedures, documentation, and organizational systems, and implicit knowledge is embedded within the organization’s processes, products, or services (Baptista & Mendonça, 2009Baptista, R., & Mendonça, J. (2009). Proximity to knowledge sources and the location of knowledge-based start-ups. The Annals of Regional Science, 45(1), 5–29. https://doi.org/10.1007/s00168-009-0289-4
https://doi.org/10.1007/s00168-009-0289-...
). Many studies discuss the positive relationship between KM and innovation. An essential factor is that its usefulness is progressive, meaning that a piece of knowledge can be transformed to the next level (Lee, 2016Lee, M. C. (2016). Knowledge management and innovation management: Best practices in knowledge sharing and knowledge value chain. International Journal of Innovation and Learning, 19(2), 206–226. https://doi.org/10.1504/ijil.2016.074475
https://doi.org/10.1504/ijil.2016.074475...
; Chaita & Sibanda, 2021Chaita, M. V., & Sibanda, W. (2021). The role of knowledge in enhancing SME innovation: The case of Knowsley – Northwest Region of England. International Journal of Knowledge Management, 17(1), 93–112. http://doi.org/10.4018/IJKM.2021010106
http://doi.org/10.4018/IJKM.2021010106...
).

Developed economies transformed their economies from raw material processing and manufacturing to processing information and its development, application, and transfer of knowledge to capture more value. This is explained by increased returns in four aspects: 1. standards and network externalities, once established, can yield a significant “rent” and become dominant with more excellent customer benefits; 2. customer lock-in, high technologies investments from the customer perspective that require high efforts and switching costs; 3. significant upfront costs, amplified in software, high cost at the first and second copy from the original at zero cost; 4. consider producer learning, producers become more efficient as experience is gained (Teece, 1998Teece, D. J. (1998). Capturing value from knowledge assets: The new economy, markets for know-how, and intangible assets. California Management Review, 40(3), 55–79.).

KM activities are summarized in five most frequently broad categories: share, create, apply, store, and identify knowledge (Heisig, 2009Heisig, P. (2009). Harmonisation of knowledge management – Comparing 160 KM frameworks around the globe. Journal of Knowledge Management, 13(4), 4–31. https://doi.org/10.1108/13673270910971798
https://doi.org/10.1108/1367327091097179...
). Knowledge sharing is the fundamental way employees can mutually exchange knowledge and contribute to knowledge creation, application, innovation, and ultimately, the organization’s competitive advantage (Wang & Noe, 2010Wang, S., & Noe, R. A. (2010). Knowledge sharing: A review and directions for future research. Human Resource Management Review, 20(2), 115–131. https://doi.org/10.1016/j.hrmr.2009.10.001
https://doi.org/10.1016/j.hrmr.2009.10.0...
).

Customers increased their participation in the process of co-creation value along the service experience. From this perspective, the user becomes the value co-creation protagonist (Kim & Yim, 2020Kim, Y. J., & Yim, M. S. (2020). An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use. The Journal of Asian Finance, Economics, and Business, 7(12), 969–976. https://doi.org/10.13106/jafeb.2020.vol7.no12.969
https://doi.org/10.13106/jafeb.2020.vol7...
).

The field of KM is directly linked to the organization’s performance and innovation capabilities (Adams & Lamont, 2003Adams, G. L., & Lamont, B. T. (2003). Knowledge management systems and developing sustainable competitive advantage. Journal of Knowledge Management, 7(2), 142–154. https://doi.org/10.1108/13673270310477342
https://doi.org/10.1108/1367327031047734...
; Darroch & McNaughton, 2002Darroch, J., & McNaughton, R. (2002). Examining the link between knowledge management practices and types of innovation. Journal of Intellectual Capital, 3(3), 210–222. https://doi.org/10.1108/14691930210435570
https://doi.org/10.1108/1469193021043557...
; Du-Plessis, 2007Du-Plessis, M. (2007). The role of knowledge management in innovation. Journal of Knowledge Management, 11(4), 20–29. https://doi.org/10.1108/13673270710762684
https://doi.org/10.1108/1367327071076268...
; Pyka, 2002Pyka, A. (2002). Innovation networks in economics: From the incentive- -based to the knowledge-based approaches. European Journal of Innovation Management, 5(3), 152–163. https://doi.org/10.1108/14601060210436727
https://doi.org/10.1108/1460106021043672...
) and therefore plays a vital role in many areas of the organization, such as research and development (R&D), innovation speed, and innovation magnitude. It is an enabler for the firm’s strategic position (Liao et al., 2010Liao, C., Wang, H. Y., Chuang, S. H., Shih, M. L., & Liu, C. C. (2010). Enhancing knowledge management for R&D innovation and firm performance: An integrative view. African Journal of Business Management, 4(14), 3026–3038.; Mardani et al., 2018Mardani, A., Nikoosokhan, S., Moradi, M., & Doustar, M. (2018). The relationship between knowledge management and innovation performance. The Journal of High Technology Management Research, 29(1), 12–26. https://doi.org/10.1016/j.hitech.2018.04.002
https://doi.org/10.1016/j.hitech.2018.04...
).

METHOD

Data collection

A bibliometric analysis was used to examine the theoretical roots, main research themes, and evolution of the intersection of SI in KM. Data were collected from the Scopus database in February 2022. It identified publications through a Boolean search by running a query for the following keywords: (“knowledge management” OR “KM” OR “KM processes” OR “Knowledge resource*” AND “service innovation” OR “service innovativeness” OR “service design” OR “service management” OR “service innovation capabilit*”). The asterisk (*) was added to support the variations in the sampled keywords. Zipf’s law was followed to reduce the index size and improve the processing speed of data retrieval systems (Zipf, 1932Zipf, G. (1932). Selective studies on the principle of relative frequency in language. MIT Press.), which establishes the relationship between the frequency of any word in the text and its rank. It is well-known in the literature and widely used in linguistic informatics (Yatsko, 2015Yatsko, V. A. (2015). Automatic text classification method based on Zipf’s law. Automatic Documentation and Mathematical Linguistics, 49(3), 83–88. https://doi.org/10.3103/s0005105515030048
https://doi.org/10.3103/s000510551503004...
; Liu et al., 2018Liu, Y., Cheng, Y., Yan, Z., & Ye, X. (2018). Multilevel analysis of international scientific collaboration network in the influenza virus vaccine field: 2006–2013. Sustainability, 10(4), 1232. https://doi.org/10.3390/su10041232
https://doi.org/10.3390/su10041232...
; Liu et al., 2015Liu, Z., Yin, Y., Liu, W., & Dunford, M. (2015). Visualizing the intellectual structure and evolution of innovation systems research: A bibliometric analysis. Scientometrics, 103, 135–158. https://doi.org/10.1007/s11192-014-1517-y
https://doi.org/10.1007/s11192-014-1517-...
).

The search terms were performed on the title, abstract, and keywords of each publication, in which the papers were filtered by document type (“article”) to identify the most influential contributions in the field. The timeframe of documents was not controlled, and only publications in the English language were considered without the restriction of a subject area.

A total of 164 publications matched the search criteria after being independently and manually reviewed by four researchers to confirm the validity and correspondence of the research string. A cleaning process was conducted to remove duplicated papers that did not focus on KM and SI. In total, 144 publications were selected, and the metadata from all 144 documents was stored in different formats (*.RIS, *.CSV, and *.BIB) for further analyses.

The selected papers allowed the identification of commonly addressed bibliometrics information. The citation metrics (shown in Figure 1) are distributed from 2008 to 2022 and presented a representative increase over the years. The number of publications exploring SI and KM increased after 2016; 67 of the analyzed papers (46.52%) were published in the last seven years and 46 (31.94%) over the previous three years (2019-2021). These results indicate that the theme is gaining momentum from scholars in the field.

Figure 1
Distribution of total publications (TP) and citations per cited publication (C/CP)

The number of citations per cited publication was calculated for each year to better understand the paper’s impact. In the sampled documents, 112 publications (77,77%) received citations. The citation per cited publication analysis indicates a substantial increase in citations in 2014 and 2015. Additionally, 15 papers received citations in 2015, among which Barrett et al. (2015)Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). Service innovation in the digital age: Key contributions and future directions. MIS Quarterly, 39(1), 135–154. https://www.jstor.org/stable/26628344
https://www.jstor.org/stable/26628344...
and Chang and Lin (2015)Chang, C. L. -h., & Lin, T.-C. (2015). The role of organizational culture in the knowledge management process. Journal of Knowledge Management, 19(3), 433–455. https://doi.org/10.1108/JKM-08-2014-0353
https://doi.org/10.1108/JKM-08-2014-0353...
received 495 and 145 citations, respectively, an outstanding performance.

The number of citations shows a common phenomenon in science: few scientists perform the leading scientific research. This behavior was first found by Lotka (1926)Lotka, A. J. (1926). The frequency distribution of scientific productivity. Journal of the Washington Academy of Sciences, 16(2), 317–323.. The inverse square law of productivity states that the number of scientists producing n papers is 1/n2 of those making one paper. The skewed distributions have also been widely found regarding multidisciplinary citation patterns (Bensman & Smolinsky, 2017Bensman, S. J., & Smolinsky, L. J. (2017). Lotka’s inverse square law of scientific productivity: Its methods and statistics. Journal of the Association for Information Science and Technology, 68(7), 1786–1791. https://doi.org/10.1002/asi.23785
https://doi.org/10.1002/asi.23785...
; Kwiek, 2018Kwiek, M. (2018). High research productivity in vertically undifferentiated higher education systems: Who are the top performers? Scientometrics, 115(1), 415–462. https://doi.org/10.1007/s11192-018-2644-7
https://doi.org/10.1007/s11192-018-2644-...
).

This study also follows Bradford’s law, which sought to determine the dispersion of articles in journals to identify core journals in a subject field or discipline (Bradford, 1934Bradford, S. (1934). Sources of information on specific subjects. Engineering, 137, 85–86.; Hjørland & Nicolaisen, 2005Hjørland, B., & Nicolaisen, J. (2005). Bradford’s law of scattering: Ambiguities in the concept of “subject”. In F. Crestani, & I. Ruthven (Eds.), Context: Nature, impact, and role. CoLIS 2005. Lecture notes in computer science (Vol. 3507, pp. 96–106). Springer. https://doi.org/10.1007/11495222_9
https://doi.org/10.1007/11495222_9...
; Locatelli et al., 2021Locatelli, M., Seghezzi, E., Pellegrini, L., Tagliabue, L. C., & Giuda, G. M. (2021). Exploring natural language processing in construction and integration with building information modeling: A scientometric analysis. Buildings, 11(12), 583. http://doi.org/10.3390/buildings11120583
http://doi.org/10.3390/buildings11120583...
).

Most representative journals in the sampled papers were also identified based on their number of published papers: the Journal of Knowledge Management (with 16 papers) is the first, while the Journal of Information and Knowledge Management (with nine papers) is the second most influential journal. The third place is occupied by the Journal of Service Management (3) followed by the Journal of Service Research (3), and the Journal of Business and Industrial Marketing (2).

A worldwide analysis of the sampled papers shows that 37 countries received publications centered in China, the United Kingdom, the United States, India, Canada, and others, as shown in Figure 2. Despite the substantial diversity, which includes Asia, Europe, and American scholars, there is a lack of academic efforts in prominent regions such as Africa (e.g., Ghana) and Latin America (e.g., Argentina, Chile, Mexico). The highlighted collaboration efforts across countries show a frequent collaboration between China and United States, China and Switzerland, the United States and Japan, Colombia and Spain, and United Kingdom and the United States. This demonstrates the global interest in the intersection of SI and KM

Figure 2
Country collaboration map

Data analysis

Co-citation analysis

To foster insights accordantly with the theoretical roots of SI in KM, the authors performed a co-citation analysis based on the principle that two articles are related if both are cited in subsequent papers. Co-citation analysis inspects the list of articles in the sample to identify and count the frequency of simultaneous use of two given words in contemplation of relationship identification, which means that the number of citations is directly related to the strength of the connection (Aria & Cuccurullo, 2017Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
https://doi.org/10.1016/j.joi.2017.08.00...
). However, the co-citation analysis is based on the statement that co-cited articles share a bond or conceptual similarity (Ferreira et al., 2022Ferreira, J. J., Fernandes, C. I., Veiga, P. M., & Hughes, M. (2022). Prevailing theoretical approaches predicting sustainable business models: A systematic review. International Journal of Productivity and Performance Management, 71(3), 790–813. https://doi.org/10.1108/IJPPM-12-2020-0653
https://doi.org/10.1108/IJPPM-12-2020-06...
).

A co-citation network was created in parallel with a time zone analysis in CiteSpace software, a well-known academic software for bibliometric analysis that allows researchers to identify patterns through scientific information. In both views, the nodes are visual representations of the references, and links indicate the frequency in which two or more papers are cited together (Chen et al., 2012Chen, C., Hu, Z., Liu, S., & Tseng, H. (2012). Emerging trends in regenerative medicine: A scientometric analysis in CiteSpace. Expert Opinion on Biological Therapy, 12(5), 593–608. https://doi.org/10.1517/14712598.2012.674507
https://doi.org/10.1517/14712598.2012.67...
; Cui et al., 2018Cui, Y., Mou, J., & Liu, Y. (2018). Knowledge mapping of social commerce research: A visual analysis using CiteSpace. Electronic Commerce Research, 18(4), 837–868. https://doi.org/10.1007/s10660-018-9288-9
https://doi.org/10.1007/s10660-018-9288-...
).

The retrieved metadata of the 144 sampled documents was submitted to network analysis using CiteSpace 4.0.R3 version. To define the parameters that best suit the network, the authors performed multiple tests according to chronological slices and the number of top-cited references and explored the criteria thresholds. These tests are highly recommended to mitigate excessive nodes and blurring of the raised network (Chen, Zhang et al., 2019Chen, K., Zhang, Y., & Fu, X. (2019). International research collaboration: An emerging domain of innovation studies? Research Policy, 48(1), 149–168. https://doi.org/10.1016/j.respol.2018.08.005
https://doi.org/10.1016/j.respol.2018.08...
; Beliaeva et al., 2022Beliaeva, T., Ferasso, M., Kraus, S., & Mahto, R. V. (2022). Marketing and family firms: Theoretical roots, research trajectories, and themes. Journal of Business Research, 144, 66–79. https://doi.org/10.1016/j.jbusres.2022.01.094
https://doi.org/10.1016/j.jbusres.2022.0...
; Bigliardi & Filippelli, 2022Bigliardi, B., & Filippelli, S. (2022). Sustainability and open innovation: Main themes and research trajectories. Sustainability, 14(11), 6763. https://doi.org/10.3390/su14116763
https://doi.org/10.3390/su14116763...
).

An evaluation of the co-citation network with slices of one, two, three, and five years and the top-cited documents set to 20, 30, and 40 references from each slice showed that the most congruent parameter is the slice of two years within the top 40 references. Additionally, the node types were set to references, the links styles were created in the Cosine class, and the final scope was set to within slices. The re-run procedure revealed empty spaces and the range period changed automatically from 2008 to 2022.

Lastly, the co-citation network generates two outputs: 1. a network that shows the fundamental references and a representation of the field domain; and 2. the time zone view allowing the identification of structural paths, trends in the field, and turning points in the presented literature.

Keyword co-occurrence network

A keyword co-occurrence network was performed to identify the main research themes in SI and KM domains. This analysis provides insights into a field’s conceptual structure by exploring the interaction and interconnections of keywords. Two keywords are recognized if they occur in the same author’s list (Bornmann et al., 2018Bornmann, L., Haunschild, R., & Hug, S. E. (2018). Visualizing the context of citations referencing papers published by Eugene Garfield: A new type of keyword co-occurrence analysis. Scientometrics, 114, 427–437. https://doi.org/10.1007/s11192-017-2591-8
https://doi.org/10.1007/s11192-017-2591-...
). Similarly, a more robust relationship between keywords representing core topics is contemplated. Therefore, the keyword co-occurrence network is based on the rationale that keywords share a tie when they co-occur. It allowed the classification of the research field into thematic clusters based on solid bonds in the sampled keywords.

VOSViewer software, version 1.6.18, was used to conduct the keyword co-occurrence network. Based on the visualization function of clustered network and overlay’s view, the authors imported the metadata of 144 publications to create both maps assembled by the abstract’s text data (Perianes- Rodriguez et al., 2016Perianes-Rodriguez, A., Waltman, L., & Van Eck, N. J. (2016). Constructing bibliometric networks: A comparison between full and fractional counting. Journal of Informetrics, 10(4), 1178–1195. https://doi.org/10.1016/j.joi.2016.10.006
https://doi.org/10.1016/j.joi.2016.10.00...
). A total of 1854 terms were found, and the software extracted 55 terms that matched the threshold. Following the approach suggested by Ferasso et al. (2020)Ferasso, M., Beliaeva, T., Kraus, S., Clauss, T., & Ribeiro-Soriano, D. (2020). Circular economy business models: The state of research and avenues ahead. Business Strategy and the Environment, 29(8), 3006–3024. https://doi.org/10.1002/bse.2554
https://doi.org/10.1002/bse.2554...
, a cleaning step was performed to remove duplicated and not linked topics, resulting in 31 validated terms. To add further insights into the results’ interpretations and comprehensibility, the minimum group size was set to ten, and small groups were merged.

Qualitative literature review

Seeking to integrate multiple perspectives in exploring the intersection of SI and KM domains, the authors performed a qualitative literature review. The most influential sampled publications were selected following the approach by Ferasso et al. (2020)Ferasso, M., Beliaeva, T., Kraus, S., Clauss, T., & Ribeiro-Soriano, D. (2020). Circular economy business models: The state of research and avenues ahead. Business Strategy and the Environment, 29(8), 3006–3024. https://doi.org/10.1002/bse.2554
https://doi.org/10.1002/bse.2554...
. This analysis acknowledged the understanding of theoretical roots, trajectories, and thematic themes, allowing inferences related to future research agendas in the study’s field.

This is characterized as a partially mixed method approach, using quantitative network analysis methods and qualitative review. After the results were obtained via CiteSpace, Bibliometrix, and VOSViewer (Cobo et al., 2011Cobo, M. J., López-Herrera, A. G., Herrera-Viedma, E., & Herrera, F. (2011). Science mapping software tools: Review, analysis, and cooperative study among tools. Journal of the American Society for Information Science and Technology, 62(7), 1382–1402. https://doi.org/10.1002/asi.21525
https://doi.org/10.1002/asi.21525...
; Aria & Cuccurullo, 2017Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
https://doi.org/10.1016/j.joi.2017.08.00...
) and summarized via a literature analysis, multiple combination analysis was performed to enhance the knowledge base in the research domain.

The analyses were performed accordantly with inductive procedures, and bibliometrics analytics procedures and cross-checked by the authors conforming to their expertise (Snyder, 2019Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
https://doi.org/10.1016/j.jbusres.2019.0...
; Zupic & Cater, 2015Zupic, I., & Cater, T. (2015). Bibliometric methods in management and organization. Organization Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629
https://doi.org/10.1177/1094428114562629...
).

RESULTS

Theoretical roots of research trajectories in the field of KM in SI

A co-citation network was built to identify the theoretical roots and key most influential publications that frequently are cited by documents in KM and SI fields. The co-citation network built using CiteSpace software is shown in Figure 3. The network includes 1,702 nodes and 5,222 links from 4,885 distinct references from the sample.

Figure 3
Co-citation network in the research field of KM and SI

Influential references are recognized based on their total number of citations and the network’s linked connection. The nodes illustrate the references that were most cited by the sampled documents. In addition, the links are formed in consonance with the node’s betweenness centrality, which measures the ability of one specific node to connect with other nodes (Chen et al., 2010Chen, C., Ibekwe-SanJuan, F., & Hou, J. (2010). The structure and dynamics of cocitation clusters: A multiple perspective cocitation analysis. Journal of the American Society for Information Science and Technology, 61(7), 1386–1409. https://doi.org/10.1002/asi.21309
https://doi.org/10.1002/asi.21309...
). Lastly, turning points in the network are identified accordantly with the level of betweenness centralities, and a high level implies more nodes.

In this research strand, Agarwal and Islam (2014)Agarwal, N. K., & Islam, M. A. (2014). Knowledge management implementation in a library: Mapping tools and technologies to phases of the KM cycle. VINE, 44(3), 322–344. https://doi.org/10.1108/VINE-01-2014-0002
https://doi.org/10.1108/VINE-01-2014-000...
is the most cited article in the network. This study investigates tools and technologies in the KM implementation process, proposing a phase map of the KM cycle, and supports the field in the diffusion of innovation. The second most cited paper is by Islam and Ikeda (2014)Islam, M. A., & Ikeda, M. (2014). Convergence issues of knowledge management in digital libraries: Steps towards state-of-the-art digital libraries. VINE, 44(1), 140–159. https://doi.org/10.1108/VINE-05-2013-0029
https://doi.org/10.1108/VINE-05-2013-002...
. Its main findings are related to the integration of KM in the building process of a knowledge-sharing culture promoted by the dissemination and utilization of organizational digital knowledge assets. The third influential article is by Leiponen (2006)Leiponen, A. (2006). Managing knowledge for innovation: The case of business- to-business services. Journal of Product Innovation Management, 23(3), 238–258. https://doi.org/10.1111/j.1540-5885.2006.00196.x
https://doi.org/10.1111/j.1540-5885.2006...
, which builds a typology of organizational knowledge in business services and explores the effects of knowledge on innovation performance; the paper’s findings indicate that tacit knowledge is related to service introduction and explicit collective knowledge is associated to service improvements, both relying uniquely upon one pole, which may hinder the innovation processes.

The network (Figure 3) shows two well-defined groups of references that indicate two different periods: before 2010 (the nascent period, shown in yellow) and after 2011 (the emergent period, shown in green). Additionally, both groups are connected by multiple nodes, indicating that the theoretical roots of the field are not limited to isolated groups of scholars. Regarding the nascent period, this interval includes ideas and contributions related to knowledge-intensive business services (Hipp & Grupp, 2005Hipp, C., & Grupp, H. (2005). Innovation in the service sector: The demand for service-specific innovation measurement concepts and typologies. Research Policy, 34(4), 517–535. https://doi.org/10.1016/j.respol.2005.03.002
https://doi.org/10.1016/j.respol.2005.03...
), service portraits and a service perspective on value creation through the lens of customers (Edvardsson et al., 2005Edvardsson, B., Gustafsson, A., & Roos, I. (2005). Service portraits in service research: A critical review. International Journal of Service Industry Management, 16(1), 107–121. https://doi.org/10.1108/09564230510587177
https://doi.org/10.1108/0956423051058717...
), the development of sharing and open innovation dynamics (Chesbrough, 2010Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long Range Planning, 43(2–3), 354–363. https://doi.org/10.1016/j.lrp.2009.07.010
https://doi.org/10.1016/j.lrp.2009.07.01...
) and knowledge creation activities in business service firms (Leiponen, 2006Leiponen, A. (2006). Managing knowledge for innovation: The case of business- to-business services. Journal of Product Innovation Management, 23(3), 238–258. https://doi.org/10.1111/j.1540-5885.2006.00196.x
https://doi.org/10.1111/j.1540-5885.2006...
).

The emergent period shows an extensive literature overview, including the two most cited references: Agarwal and Islam (2014)Agarwal, N. K., & Islam, M. A. (2014). Knowledge management implementation in a library: Mapping tools and technologies to phases of the KM cycle. VINE, 44(3), 322–344. https://doi.org/10.1108/VINE-01-2014-0002
https://doi.org/10.1108/VINE-01-2014-000...
and Islam and Ikeda (2014)Islam, M. A., & Ikeda, M. (2014). Convergence issues of knowledge management in digital libraries: Steps towards state-of-the-art digital libraries. VINE, 44(1), 140–159. https://doi.org/10.1108/VINE-05-2013-0029
https://doi.org/10.1108/VINE-05-2013-002...
. Also, the research concepts incorporate ideas appertained to the measurement of SI (Durst et al., 2015Durst, S., Mention, A.-L., & Poutanen, P. (2015). Service innovation and its impact: What do we know about? Investigaciones Europeas de Dirección y Economía de La Empresa, 21(2), 65–72. https://doi.org/10.1016/j.iedee.2014.07.003
https://doi.org/10.1016/j.iedee.2014.07....
) and risk-taking behavior (Jantz, 2012Jantz, R. C. (2012). Innovation in academic libraries: An analysis of university librarians’ perspectives. Library & Information Science Research, 34(1), 3–12. https://doi.org/10.1016/j.lisr.2011.07.008
https://doi.org/10.1016/j.lisr.2011.07.0...
). Furthermore, the core activities that enable value co-creation and value appropriation in the service business context are presented in the research by Kohtamäki and Partanen (2016)Kohtamäki, M., & Partanen, J. (2016). Co-creating value from knowledgeintensive business services in manufacturing firms: The moderating role of relationship learning in supplier–customer interactions. Journal of Business Research, 69(7), 2498–2506. https://doi.org/10.1016/j.jbusres.2016.02.019
https://doi.org/10.1016/j.jbusres.2016.0...
.

A time zone visualization was created to provide a longitudinal perspective on the theoretical roots of KM and SI fields. Figure 4 displays the evolution path of the theoretical roots over the last 20 years. In the time zone network, the sampled cited documents are arranged in vertical time zones corresponding to their publication’s year (Chen & Leydesdorff, 2013Chen, C., & Leydesdorff, L. (2013). Patterns of connections and movements in dual-map overlays: A new method of publication portfolio analysis. Journal of the Association for Information Science and Technology, 65(2), 334–351. https://doi.org/10.1002/asi.22968
https://doi.org/10.1002/asi.22968...
) and allow the identification of turning points in the literature according to the year slice.

Figure 4
Time zone view of the co-citation network

The time zone visualization shows that the field of SI in KM was structured from 2002 to 2010 (nascent period). Also, this phase contains significant connections, such as the basilar study of Chesbrough (2010)Chesbrough, H. (2010). Business model innovation: Opportunities and barriers. Long Range Planning, 43(2–3), 354–363. https://doi.org/10.1016/j.lrp.2009.07.010
https://doi.org/10.1016/j.lrp.2009.07.01...
, which explores the barriers to business model innovation and the impacts of organizational culture on business model experimentation. Also, an important finding is related to the years 2011 to 2022 (emergent period); this phase holds two turning points, a suggestion that the contributions of Cobo-Benita et al. (2016)Cobo-Benita, J. R., Rodríguez-Segura, E., Ortiz-Marcos, I., & Ballesteros- Sánchez, L. (2016). Innovation projects performance: Analyzing the impact of organizational characteristics. Journal of Business Research, 69(4), 1357– 1360. http://dx.doi.org/10.1016/j.jbusres.2015.10.107
http://dx.doi.org/10.1016/j.jbusres.2015...
and Witell et al. (2016)Witell, L., Snyder, H., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Defining service innovation: A review and synthesis. Journal of Business Research, 69(8), 2863–2872. https://doi.org/10.1016/j.jbusres.2015.12.055
https://doi.org/10.1016/j.jbusres.2015.1...
are fountainhead publications for subsequent stages in the field. Kindstrom et al. (2013)Kindstrom, D., Kowalkowski, C., & Sandberg, E. (2013). Enabling service innovation: A dynamic capabilities approach. Journal of Business Research, 66(8), 1063–1073. https://doi.org/10.1016/j.jbusres.2012.03.003
https://doi.org/10.1016/j.jbusres.2012.0...
introduced a firm’s dynamic capabilities as an enabler to SI activities.

To obtain further comparative insights into the impact of the selected publications on the KM and SI field and their global impact, the local citation score (LCS) and global citation score (GCS) were adopted. LCS indicates the number of citations a publication received by the selected publications in a research domain. In contrast, GCS shows the number of citations a publication received by all publications indexed in the Scopus database (Chen, Zhu et al., 2019Chen, L., Zhu, F., Zou, S., & Chen, Y. (2019). Factors affecting family firms’ communication behaviour: A cross-cultural study. International Journal of Advertising, 38(2), 276–295. https://doi.org/10.1080/02650487.2018.1473062
https://doi.org/10.1080/02650487.2018.14...
). A high LCS level indicates that the publication is essential in the investigated research field, while a high GCS level suggests that the paper gained multidisciplinary momentum in the literature.

Table 1 presents the ten most cited publications from the 144 selected publications and shows their LCS and GCS. The five publications with the highest LCS level are Agarwal and Islam (2014)Agarwal, N. K., & Islam, M. A. (2014). Knowledge management implementation in a library: Mapping tools and technologies to phases of the KM cycle. VINE, 44(3), 322–344. https://doi.org/10.1108/VINE-01-2014-0002
https://doi.org/10.1108/VINE-01-2014-000...
, Islam and Ikeda (2014)Islam, M. A., & Ikeda, M. (2014). Convergence issues of knowledge management in digital libraries: Steps towards state-of-the-art digital libraries. VINE, 44(1), 140–159. https://doi.org/10.1108/VINE-05-2013-0029
https://doi.org/10.1108/VINE-05-2013-002...
, Leiponen (2006)Leiponen, A. (2006). Managing knowledge for innovation: The case of business- to-business services. Journal of Product Innovation Management, 23(3), 238–258. https://doi.org/10.1111/j.1540-5885.2006.00196.x
https://doi.org/10.1111/j.1540-5885.2006...
, Mikalef et al. (2019)Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2019). Big data analytics capabilities and innovation: The mediating role of dynamic capabilities and moderating effect of the environment. British Journal of Management, 30(2), 272–298. https://doi.org/10.1111/1467-8551.12343
https://doi.org/10.1111/1467-8551.12343...
, and Storey et al. (2015)Storey, C., Cankurtaran, P., Papastathopoulou, P., & Hultink, E. J. (2015). Success factors for service innovation: A meta-analysis. Journal of Product Innovation Management, 33(5), 527–548. https://doi.org/10.1111/jpim.12307
https://doi.org/10.1111/jpim.12307...
, representing the most influential articles in KM and SI field. The publications with the highest GCS level are Wang and Wang (2012)Wang, Z., & Wang, N. (2012). Knowledge sharing, innovation and firm performance. Expert Systems with Applications, 39(10), 8899–8908. https://doi.org/10.1016/j.eswa.2012.02.017
https://doi.org/10.1016/j.eswa.2012.02.0...
, Witell et al. (2016)Witell, L., Snyder, H., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Defining service innovation: A review and synthesis. Journal of Business Research, 69(8), 2863–2872. https://doi.org/10.1016/j.jbusres.2015.12.055
https://doi.org/10.1016/j.jbusres.2015.1...
, Leiponen (2006)Leiponen, A. (2006). Managing knowledge for innovation: The case of business- to-business services. Journal of Product Innovation Management, 23(3), 238–258. https://doi.org/10.1111/j.1540-5885.2006.00196.x
https://doi.org/10.1111/j.1540-5885.2006...
, Storey et al. (2015)Storey, C., Cankurtaran, P., Papastathopoulou, P., & Hultink, E. J. (2015). Success factors for service innovation: A meta-analysis. Journal of Product Innovation Management, 33(5), 527–548. https://doi.org/10.1111/jpim.12307
https://doi.org/10.1111/jpim.12307...
, and Mikalef et al. (2019)Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2019). Big data analytics capabilities and innovation: The mediating role of dynamic capabilities and moderating effect of the environment. British Journal of Management, 30(2), 272–298. https://doi.org/10.1111/1467-8551.12343
https://doi.org/10.1111/1467-8551.12343...
.

Table 1
Top ten most cited publications

Main themes of studies on KM in SI

A co-occurrence network was performed to reveal the main thematic clusters in the SI and KM domains based on the abstracts of the selected publications. Figure 5 displays the term co-occurrence network, and Figure 6 shows the evolution of terms in the network. Both were created using VOSViewer software. The term co-occurrence network allowed the identification of four main themes, the most prominent clusters include 25 terms and is related to innovation management. The second largest cluster contains 19 terms mainly related to business intelligence. The third substantial theme within eight items is associated with knowledge sharing. Finally, the fourth thematic cluster (six terms) concerns governance.

Figure 5
Term co-occurrence network based on the abstracts of studies on SI and KM

Figure 6
The evolution of terms in the co-occurrence network

The evolution of terms in the co-occurrence network (Figure 6) illustrated that knowledge creation, service design, customer knowledge management, knowledge sharing, competitive advantage, standards, service man agement, and absorptive capacity have been heavily investigated in recent studies. The following session shows the four themes recognized by the co-occurrence network analysis, and new research strands are presented.

Innovation management

Innovation is on a global interest’s agenda. The collaboration process, idea creation, and improvement, empowering employees, and stimulating creativity are essential factors in this context. Idea management is a structured process for collecting, analyzing, selecting, and distributing ideas. It is a process that integrates part of the innovation process. Existing research has directed considerable attention toward collaborating with a network of actors who share information to develop innovations (Gomes et al., 2016Gomes, L. A. de V., Facin, A. L. F., Salerno, M. S., & Ikenami, R. K. (2016). Unpacking the innovation ecosystem construct: Evolution, gaps and trends. Technological Forecasting and Social Change, 136, 30–48. https://doi.org/10.1016/j.techfore.2016.11.009
https://doi.org/10.1016/j.techfore.2016....
).

Business intelligence

The challenges are processing, organizing ideas, and defining which critical requirements for innovation to focus on. In order to stimulate collaboration and KM, it is crucial to improve collaboration and to have a self-organized team practicing constant feedback. The integration of those efforts can be supported by digital platforms and social connections, allowing idea management, quality, and maturity assessment by experts on market dynamics. In KM, capturing data is a core element; different tools can be applied to collect and organize these data to obtain critical information that can influence the organization’s strategies and operational plans (Bouaoula et al., 2019Bouaoula, W., Belgoum, F., Shaikh, A., Taleb-Berrouane, M., & Bazan, C. (2019). The impact of business intelligence through knowledge management. Business Information Review, 36(3), 130–140. https://doi.org/10.1177/0266382119868082
https://doi.org/10.1177/0266382119868082...
).

Knowledge sharing

Innovative behavior is the act of generating, promoting, and applying creative thinking in organizations to improve personal and organizational performance. Organizational commitment affects behavior at the individual level, which means that the organization provides resources to employees and offers a mental state that shows purpose and can be divided into positive emotional commitment and continuous negative commitment. Knowledge- sharing practices in the whole organization are essential for preserving valuable heritage, learning new techniques, solving problems, creating core competencies, and initiating new situations (Hsu, 2008Hsu, I. C. (2008). Knowledge sharing practices as a facilitating factor for improving organizational performance through human capital: A preliminary test. Expert Systems with Applications, 35(3), 1316–1326. https://doi.org/10.1016/j.eswa.2007.08.012
https://doi.org/10.1016/j.eswa.2007.08.0...
; Hu et al., 2009Hu, M. L. M., Horng, J. S., & Sun, Y. H. C. (2009). Hospitality teams: Knowledge sharing and service innovation performance. Tourism Management, 30(1), 41–50. https://doi.org/10.1016/j.tourman.2008.04.009
https://doi.org/10.1016/j.tourman.2008.0...
; Huang et al., 2010Huang, T. T. A., Chen, L., & Stewart, R. A. (2010). The moderating effect of knowledge sharing on the relationship between manufacturing activities and business performance. Knowledge Management Research & Practice, 8(4), 285–306. https://doi.org/10.1057/kmrp.2010.21
https://doi.org/10.1057/kmrp.2010.21...
; Law & Ngai, 2008Law, C. C., & Ngai, E. W. (2008). An empirical study of the effects of knowledge sharing and learning behaviors on firm performance. Expert Systems with Applications, 34(4), 2342–2349. https://doi.org/10.1016/j.eswa.2007.03.004
https://doi.org/10.1016/j.eswa.2007.03.0...
).

Governance

With sudden technological changes, economic development, and uncertainties of market dynamics, innovation is the lever for maintaining competitive advantage. In this regard, people embedded in the process are needed within Leadership’s engagement. Innovative behavior is a strategic area in organizations, and it is important to adopt measures, metrics, and recognition to stimulate this behavior. It is also valid to present and build proposals with the teams to define those metrics for managing their innovative behaviors. The performance implications of corporate governance have been widely documented chiefly in the United States, the United Kingdom, and, more recently, Germany and Japan (Wu, 2008Wu, H. L. (2008). When does internal governance make firms innovative? Journal of Business Research, 61(2), 141–153. https://doi.org/10.1016/j.jbusres.2007.06.010
https://doi.org/10.1016/j.jbusres.2007.0...
).

Avenues for future research

In this study, the authors proposed understanding the intersection of KM and SI, main trajectories, and research roots based on a literature review. Table 2 lists recommended topics for future studies within the four research themes based on the intersection revealed.

Table 2
Future research avenues in KM and SI domains

Firstly, issues related to innovation management that have the potential to be investigated are those that integrate the service innovation performance by comparing different cultures and new types of service innovation. Collecting and analyzing longitudinal data are recommended to better explain customer relationships and their temporal evolution. Especially with greater attention on the physical retailers, after the Covid-19 pandemic, the importance of SI has increased because of the negative impacts of the health crisis (Pilawa et al., 2022Pilawa, J., Witell, L., Valtakoski, A., & Kristensson, P. (2022). Service innovativeness in retailing: Increasing the relative attractiveness during the COVID-19 pandemic. Journal of Retailing and Consumer Services, 67, 102962. https://doi.org/10.1016/j.jretconser.2022.102962
https://doi.org/10.1016/j.jretconser.202...
).

The business intelligence domain is the area with significant potential for expansion of the field. Research directions include using broader samples, various user groups, and different segments and considering small and medium-sized enterprises (SMEs). The importance of technology used is highlighted for further investigations.

Regarding governance, longitudinal analysis of new roadmaps is recommended to implement technological innovations and economic benefits for each configuration of digital service innovation, which means exploring different innovations measurement. It is recommended to understand whether the user involvement may offer unique competencies to the service design process and impact the creation of new designs for the service’s field development.

In the knowledge sharing theme, further studies should examine potential antecedents and outcomes of teams learning capabilities in service organizations. Also, future studies on human-related factors in different service sectors and industries, considering retailers involved with both interactive and supportive SI, should gather data from multiple sources and triangulate methods to validate findings, capturing deeper facets and related mechanisms and drivers of interactive and supportive innovation.

Finally, there is evidence of global interest in the intersection of KM and SI in the leading economies, including frequent collaboration between several countries. Considering this dimension, especially across cultures and regions, shows that the field has great potential to be explored. Once the base of the global economy started changing from products to services, knowledge increased its relevance. It is the fuel for innovation capabilities, meaning the power of value creation is unique. Innovation is crucial to the success and survival of companies. It is considered the most critical building block of competitive advantage (Auernhammer et al., 2003Auernhammer, K., Neumann, M., Leslie, A., & Lettice, F. (2003). Creation of innovation by knowledge management – A case study of a learning software organisation. In U. Reimer, A. Abecker, S. Staab, & G. Stumme (Eds.), WM 2003: Professionelles Wissesmanagement–Erfahrungen und Visionen, Beitrage der 2. Konferenz Professionelles Wissensmanagement (pp. 53–57). Gesellschaft für Informatik E. V.).

FINAL REMARKS

This study aimed to synthesize the development in the intersection field of SI in KM, understanding the theoretical framework by identifying theoretical roots, main research trajectories, and research themes in the study domain and delineating future avenues in the field.

Before discussing the results and limitations, it is important to summarize the methodological pathway of this research.

The authors conducted a citation and co-citation analysis, the keywords co-occurrence network, and a bibliometric analysis with a qualitative literature review to answer the research questions. A mixed method approach was used, building two qualitative methods (co-citation analysis via CiteSpace and co-occurrence network via VOSViewer). Following a qualitative technique (literature review) allowed a robust and synthesized analysis empowering the findings to elucidate the domain’s conceptual and intellectual compositions.

The theoretical roots and most cited documents in the field were identified, represented by Agarwal and Islam (2014)Agarwal, N. K., & Islam, M. A. (2014). Knowledge management implementation in a library: Mapping tools and technologies to phases of the KM cycle. VINE, 44(3), 322–344. https://doi.org/10.1108/VINE-01-2014-0002
https://doi.org/10.1108/VINE-01-2014-000...
, Islam and Ikeda (2014)Islam, M. A., & Ikeda, M. (2014). Convergence issues of knowledge management in digital libraries: Steps towards state-of-the-art digital libraries. VINE, 44(1), 140–159. https://doi.org/10.1108/VINE-05-2013-0029
https://doi.org/10.1108/VINE-05-2013-002...
, Leiponen (2006)Leiponen, A. (2006). Managing knowledge for innovation: The case of business- to-business services. Journal of Product Innovation Management, 23(3), 238–258. https://doi.org/10.1111/j.1540-5885.2006.00196.x
https://doi.org/10.1111/j.1540-5885.2006...
, Mikalef et al. (2019)Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2019). Big data analytics capabilities and innovation: The mediating role of dynamic capabilities and moderating effect of the environment. British Journal of Management, 30(2), 272–298. https://doi.org/10.1111/1467-8551.12343
https://doi.org/10.1111/1467-8551.12343...
, and Storey et al. (2015)Storey, C., Cankurtaran, P., Papastathopoulou, P., & Hultink, E. J. (2015). Success factors for service innovation: A meta-analysis. Journal of Product Innovation Management, 33(5), 527–548. https://doi.org/10.1111/jpim.12307
https://doi.org/10.1111/jpim.12307...
. In addition, the time zone visualization illustrated two distinct periods: nascent and emergent, respectively represented by the publications before 2010 and after 2011. They exhibit two main turning points for future research in the field that can be represented by the contributions of Cobo-Benita et al. (2016)Cobo-Benita, J. R., Rodríguez-Segura, E., Ortiz-Marcos, I., & Ballesteros- Sánchez, L. (2016). Innovation projects performance: Analyzing the impact of organizational characteristics. Journal of Business Research, 69(4), 1357– 1360. http://dx.doi.org/10.1016/j.jbusres.2015.10.107
http://dx.doi.org/10.1016/j.jbusres.2015...
and Witell et al. (2016)Witell, L., Snyder, H., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016). Defining service innovation: A review and synthesis. Journal of Business Research, 69(8), 2863–2872. https://doi.org/10.1016/j.jbusres.2015.12.055
https://doi.org/10.1016/j.jbusres.2015.1...
.

On the other hand, the co-occurrence analysis allowed the identification of four thematic clusters: 1. innovation management; 2. business intelligence; 3. governance; and 4. knowledge sharing.

Furthermore, this study has some limitations. Firstly, since the scholarly data was delimited to articles in the Scopus database, future research should inspect other databases to validate the findings in this research. Second, the keywords and selection criteriamay limit the scope of the sampled literature. So, further studies may consider using dissimilar keywords to best shape the data collection stage. Lastly, the interpretation of the sampled publications during qualitative analysis may differ according to each author; therefore, the information was cross-checked by the authors. Under these circumstances and based on quantitative bibliometric techniques and qualitative literature review, this paper contributed to extending the current state of art and evolution in the field of KM and SI. Moreover, this research contributes to the international business literature by identifying emerging avenues for future inquiries.

This research has contributed to the field of SI and KM by exploring critical references in the area. The main findings described in this research supported suggestions for future research topics. Hopefully, these insights will give rise to new quantitative and mixed methods research for developing this insightful field and promoting groundbreaking studies.

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Publication Dates

  • Publication in this collection
    04 Nov 2022
  • Date of issue
    2022

History

  • Received
    04 Apr 2022
  • Accepted
    23 Aug 2022
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