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Assessment of perceived value in social housing: technical developers' and users' perspectives

Abstract

This article aims to propose an analysis that combines the value perceptions of development levels (technicians from the city council of Porto Alegre) and occupation (users) of housing projects using a hierarchical value mapping. The research strategy adopted is Constructive Research. The target population 'users' is part of SHP A.J. Renner belonging to the Programa Integrado Entrada da Cidade. The research process involved the elaboration of a questionnaire, a sample design, data collection and data analysis using descriptive statistics techniques and laddering, whose result is represented by the value hierarchy mapping (MHV). Among the main results, the housing project unit accounted for the largest discrepancy between the perceptions of technical developers and users. The housing project, in turn, showed good convergence between the perceptions of both. Besides, the MHV allowed exploring which benefits are being achieved by the program, as well as the relations of those benefits with the satisfaction and retention of users in SHP. The main contribution of this study is to identify the most abstract levels present in the perception of users that are poorly understood by technical developers or insufficiently clear in Brazilian housing programs.

Keywords:
Social housing; Perceived value assessment; Perceived value hierarchy

Associação Nacional de Tecnologia do Ambiente Construído - ANTAC Av. Osvaldo Aranha, 93, 3º andar, 90035-190 Porto Alegre/RS Brasil, Tel.: (55 51) 3308-4084, Fax: (55 51) 3308-4054 - Porto Alegre - RS - Brazil
E-mail: ambienteconstruido@ufrgs.br