On the collapse of objectality in Capitalist discourse

Abstract:

The article retraces Freud’s path from the exclusion of das Ding to the emergence of the dimension of objectality through the constitution of reality structured as fantasy. In Lacan´s Seminary of Anguish, it is highlighted the concept of object taken as cause of desire, resulting from his discussion of the downfall of the objects that establish the borders through which the libido will move in search of the lost object. At the end, the collapse of objectality caused by the capitalist discourse is examined. In particular, the deception of this discourse is underlined, as it makes it seem as if the lost object is accessible in the form of gadgets that each time renew the promise of more enjoyment.

Keywords:
das Ding; objectality; discourse of the capitalist; surplus enjoyment