"Stronger together"motto: "We had settled on Stronger Together as our theme for the general election after a lot of thought and discussion. [...]. My team in Brooklyn had started with three basic contrasts we wanted to draw with Trump. He was risky and unqualified, but I was steady and ready to deliver results on Day One. He was a fraud who was in it only for himself, but I was in it for children and families and would make our economy work for everyone, not just those at the top. He was divisive, while I would work to bring the country together. The challenge was to find a way to marry all three together in a memorable slogan that reflected my values and record. Stronger Together did that better than anything else we could think of." (CLINTON, 2017, p.23).
Excerto do discurso DNC de Clinton: Don't let anyone tell you we don't have what it takes. We do. And most of all, don't believe anyone who says: I alone can fix it. Those were actually Donald Trump's words in Cleveland. And they should set off alarm bells for all of us. Really? I alone can fix it? Isn't he forgetting? Troops on the front lines. Police officers and fire fighters who run toward danger. Doctors and nurses who care for us. Teachers who change lives. Entrepreneurs who see possibilities in every problem. Mothers who lost children to violence and are building a movement to keep other kids safe. He's forgetting every last one of us. Americans don't say: I alone can fix it. We say: We'll fix it together. Remember: Our Founders fought a revolution and wrote a Constitution so America would never be a nation where one person had all the power.
Excerto do discurso RNC de Trump: Let's review the record. In 2009, pre-Hillary, ISIS was not even on the map. Libya was cooperating. Egypt was peaceful. Iraq was seeing a reduction in violence. Iran was being choked by sanctions. Syria was under control. After four years of Hillary Clinton, what do we have? ISIS has spread across the region, and the world. Libya is in ruins, and our Ambassador and his staff were left helpless to die at the hands of savage killers. Egypt was turned over to the radical Muslim brotherhood, forcing the military to retake control. Iraq is in chaos. Iran is on the path to nuclear weapons. Syria is engulfed in a civil war and a refugee crisis that now threatens the West. After fifteen years of wars in the Middle East, after trillions of dollars spent and thousands of lives lost, the situation is worse than it has ever been before. This is the legacy of Hillary Clinton: death, destruction and weakness.
What a remarkable week it's been. We heard the man from Hope (+ve), Bill Clinton. And theman of Hope (+ ve), Barack Obama. America is stronger (+ve) because of President Obama's leadership (+ ve), and I'm better (+ ve) because of hisfriendship (+ve).
Table 1
Positive Affect in Section 1 (Clinton)
Table 3
Social evaluation in Clinton's discourse
(ideological themes of unity and dissention of Americans)
"Tonight, I will share with you my plan of action for America. The most important difference between our plan and that of our opponents, is that our plan will put America First. Americanism, not globalism, will be our credo."
As long as we are led by politicians who will not put America first, then we can be assured that other nations will not treat America with respect the respect that we deserve.
Non-human Participants: America, other nations Human Processes: lead - put - be assured - treat - deserve
"Big business, elite media and major donors are lining up behind the campaign of my opponent because they know she will keep our rigged system in place"
Table 4
Examples of types of persuasive strategies in candidates' speeches
"Stronger together" motto: "We had settled on Stronger Together as our theme for the general election after a lot of thought and discussion. [...]. My team in Brooklyn had started with three basic contrasts we wanted to draw with Trump. He was risky and unqualified, but I was steady and ready to deliver results on Day One. He was a fraud who was in it only for himself, but I was in it for children and families and would make our economy work for everyone, not just those at the top. He was divisive, while I would work to bring the country together. The challenge was to find a way to marry all three together in a memorable slogan that reflected my values and record. Stronger Together did that better than anything else we could think of." (CLINTON, 2017, p.23).
Excerpt from Clinton's DNC discourse: "Don't let anyone tell you we don't have what it takes. We do. And most of all, don't believe anyone who says: "I alone can fix it."Those were actually Donald Trump's words in Cleveland. And they should set off alarm bells for all of us. Really? I alone can fix it? Isn't he forgetting? Troops on the front lines. Police officers and fire fighters who run toward danger. Doctors and nurses who care for us. Teachers who change lives. Entrepreneurs who see possibilities in every problem. Mothers who lost children to violence and are building a movement to keep other kids safe. He's forgetting every last one of us. Americans don't say: "I alone can fix it." We say: "We'll fix it together." Remember: Our Founders fought a revolution and wrote a Constitution so America would never be a nation where one person had all the power.".
Excerpt from Trump's RNC discourse: "Let's review the record. In 2009, pre-Hillary, ISIS was not even on the map. Libya was cooperating. Egypt was peaceful. Iraq was seeing a reduction in violence. Iran was being choked by sanctions. Syria was under control. After four years of Hillary Clinton, what do we have? ISIS has spread across the region, and the world. Libya is in ruins, and our Ambassador and his staff were left helpless to die at the hands of savage killers. Egypt was turned over to the radical Muslim brotherhood, forcing the military to retake control. Iraq is in chaos. Iran is on the path to nuclear weapons. Syria is engulfed in a civil war and a refugee crisis that now threatens the West. After fifteen years of wars in the Middle East, after trillions of dollars spent and thousands of lives lost, the situation is worse than it has ever been before. This is the legacy of Hillary Clinton: death, destruction and weakness."
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