ABSTRACT
Considering the importance of the modelling concept from Cybernetics to Yuri Lotman’s thinking, this article aims to discuss how the inherent reasoning for the modeling procedure is found in one of its main formulations, related to “intellectual invariant,” which elucidates the action on the intelligent mechanism of the culture, capable of ensuring its perenniality while inciting the creation of new texts. In order to continue this discussion, the fundamentals of the modelling process and its relationship with the scientific doing will be firstly resumed to indicate the “model” and the type of intelligibility they are capable of producing. When exploring the centrality that the modeler procedure has in Lotman’s formulation, the author is equally expected to elucidate how it is possible to build a very singular semiotic understanding of language and culture.
KEYWORDS:
Modeling procedure; Models; Intellectual invariant; Language