This article characterizes the emergence of an ethnological vision as a theoretical and practical interpretative pattern in the films and discussions of the Brazilian cinematographic field between 1970 and 1980. It is argued that the cinema was a visual form that constituted an ethno-vision, which has undergone an inflection with the problematization of Brazilian popular culture in cinematographic field of the 1960s. At the end of that decade, after recovering from the shock provoked by the civil-military coup d'état in 1964, the cinematographic field reacted recognizing the otherness of the Brazilian people. It turned to an ethno visual record of the local culture and undertook a visual recognition of its diversity to develop ethnological interpretations of Brazilianness. The analysis of texts and filmic images from the iconological approach revealed how a new conception of otherness was formed in Brazil.
Brazilian cinema; Fiction films; Cinematographic act; Ethno-vision; Visual culture; Religiosity
