Open-access Nutritional labelling: do you know that are you eating?

The label has the task of guiding the consumer on the constituents of food, promoting healthy food choices. However, this does not mean that consumers are using as a tool to choose which foods should make up your diet, and thus reduce overeating and damages health. This is a cross-sectional study, which evaluated the habit of reading labels for consumers in a supermarket chain in Pelotas, RS. It was found that 48.13% of respondents evaluate food labels. Users of labeling are mostly women, young people and university graduates. A significant association between reading habits and influence on the purchase of products, which shows the importance of labeling as a tool in the purchase, since it represents a communication link between the consumer and the product is well understood and allows choices food more insightful.

Nutritional labeling; Nutritional information; Consumer's behavior


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Instituto de Tecnologia de Alimentos - ITAL Av. Brasil, 2880, 13070-178, Tel 55 19 3743-1762 - Campinas - SP - Brazil
E-mail: bjftsec@ital.sp.gov.br
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