Some authors point the entrepreneurship as an important vector of social and economical sustainability in the countries all around the world. However, we believe that the role of the entrepreneur can go beyond these factors observed by these authors. Starting from a change of values, they could constitute a new notion of entrepreneurship oriented, also, towards environmental sustainability, being this the main discussion of this article. Taking into account that the biodynamic products can be considered socially and environmentally correct, we intend to analyze, in this article, the innovations developed by an entrepreneur who is one of the main producers of biodynamic rice in Brazil. This article assumes a qualitative boarding aiming to catch, in a deeper way, details related to the case of this entrepreneur. We understand that, beyond creativity and leadership, the entrepreneur oriented towards sustainability must possess values that are in accordance with this perspective when leading the activities of the organization.
Entrepreneurship; Sustainable Development; Innovation; Byodinamic Agriculture
