This article is set out in the form of a theoretical paper and seeks answers to the following question: what does it mean to plan strategically for sustainability? For this purpose, the article sought to prove the possibility both of more sustainable management, considering the intrinsic interdependence between man and the natural environment, and more human sustainability constructed from communicative actions in a linguistic relationship between subjects rather than between subject and object. From this point of view, the dominant analytical perspective concerning sustainability was opposed to the paradigm of deep ecology and the notion of coherent management - social management. In the end, six theoretical and conceptual characters were delineated that were capable of establishing a foreshortened contribution to the theme of the resulting corporate sustainability and corporate strategies.
Sustainability; Social management; Business strategies
