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Determinantes da demanda do setor automobilístico brasileiro: uma análise empírica Os autores agradecem aos professores Geraldo Moreira Bittencourt e Carolina Rodrigues Corrêa Ferreira, ambos do departamento de economia da UFJF/GV, por suas sugestões teóricas e metodológicas, e aos pareceristas da Revista Estudos Econômicos, pelas relevantes contribuições ao longo do processo de avaliação desta pesquisa.

Abstract

This work used ARDL models to analyze the demand for vehicles from Brazil between January/2012 and December/2019. The results indicate that exchange rate devaluations, reductions in IPI and increases in GDP, credit supply (for vehicular acquisition), Brazil’s risk and consumer confidence would stimulate demand. Alternatively, increases in interest rates, new and used vehicle prices and fuel costs would tend to decrease. It is believed that: a) the demand for popular vehicles is more sensitive to prices; b) Ford has differentiated customers; c) vehicle autonomy is relevant in the face of fuel fluctuations; d) vehicle’s manufacturers with their own banks/finance are less affected by interest rate; e) Toyota’s security encourages sales in times of uncertainty. Furthermore, the behavior of customers from “GM, Fiat, Toyota and Peugeot-Citroën” proved to be quite similar, while those from “Volkswagen and Nissan”, “Honda and CAOA” and “Ford and Hyundai” were considerably different.

Keywords:
Brazilian automotive sector; Demand determinants; ARDL model

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