Herbert Simon disseminated his bounded rationality approach in his vast academic production. The recognition of the complex environment and the cognitive limits led him to study about the use of heuristics in the decision-making. Around this idea, a new path to the study of human decisions has been developed. More recently, Daniel Kahneman and Amos Tversky have analysed the relation between heuristics and biases of behaviour, and this approach has gained great space in the academic world. This paper discusses the Simon's, Kahneman and Tversky's contributions and proposes a promising complement to the construction of foundations of Behavioural Economy.
bounded rationality; heuristics; Herbert Simon; Daniel Kahneman; Amos Tversky
