In the last years, the accelerated rhythm of the technological innovations has been causing social, political, cultural, ecological and economic impact in the nations. In the eighties and nineties, a commission of UN had the responsibility of bringing up the problems that mankind would have in the coming decades, which subsidized the Conference of the United Nations about Environment and Development - ECO - 1992. At this meeting, 179 countries signed a calendar of commitments for the XXI century, the XXI Agenda, and presented the eco-efficient proposal to aid the companies in the environmental planning, approaching a new dimension of competitiveness: to produce with efficiency, using less input and generating less rejects. Besides this need of environmental conservation, human beings are demanding that the companies get hold of the existing high technologies - high tech - in other countries. Even so, depending on the level of development of the countries, the managers must proceed carefully so native users will be prepared to absorb these innovations. Starting from the service quality modeling, this work presents the measure propose of technological innovation level that investigates the necessary ways to technological appropriation and defines a methodology to calculate technological level in decision makings concerning innovation appropriation. The applied case study is in the red ceramic industry, in Brazil, with appropriation of German technology of manufacture of structural red ceramics bricks with high porosity, in which are identified gaps - the existent gaps between the consumer's expectation and its perception in relation to the offering product; these gaps delineates the technological profile of the product. The model test demonstrates that the innovation process in the organizations should be implanted starting from a strategic planning process that considers the cycles of technology life and future innovations, which leads to the fact that the proposed modeling aids companies concerning appropriation of technological innovation from a sustainable environment.
Technological innovations; Technological appropriation; Red brick
