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Political broadcasting, the media and citizens on the Internet: towards a new communication milestone for the day of reflection in Spain

Abstract

Electoral campaigns in Spain are governed by Organic Law 5/1985 on the general election system, which does not include any specific measures on cybercampaigns. This legal vacuum has led the media to come up with their own interpretion of the regulations when engaging in Internet communications during this period. In order to explore whether the new speed and style of communicating by Internet is matched by a new communication space, this article analyzes the messages that politicians, journalists and citizens exchanged during the day of reflection in Spain’s last general election (2011), showing how what has, until now, been seen as a day of silent reflection takes on a new meaning with the Internet.

political communication on the Internet; cyberdemocracy; election campaign; day of reflection; Spain

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