| 1. Promotion of health as service provision |
Various attitudes can be considered health promoters, such as healthy eating, physical exercise, getting enough sleep every night, not smoking, not drinking too much, etc. It is important the role of the press in promoting health because people need information about prevention, the newspaper is very focused on services to the reader, on how they should do things. Whenever any disease is addressed, there is concern in showing how this problem can be prevented. |
| 2. Focus on recommendations |
The theme is very broad: infant feeding, the benefit of some specific food for health, a balanced diet, new discoveries in the area always have a good agenda focused on food and health of the body. Diets, how to make food healthier, which foods should be cut / included. Attitudes not recommended in food, recommended foods to treat / prevent health / illness problems, the danger of certain food groups. In addition, research that uncovers a benefit on food always yields interesting materials. |
| 3. Healthy eating based on food intake (or not), with no space for commensality |
Healthy eating, it is a diet based on natural foods that includes all the nutrients (proteins, carbohydrates, vitamins and minerals), you need to put all food groups, eat little, the healthy part is to try to control yourself, balance the things that you like to eat with things that are good for your body. For healthy eating we should drink plenty of water, avoid frying, fat, refined sugar, ultra-processed foods and alcohol. |
| 4.Alert for trend news |
Healthy eating is what we know, but every day a novelty is invented, about what is healthy or not. There is also a lot of divergent information among the doctors themselves. |
| 5. Absence of public health in health Editorial |
We had to stop doing public health, because you have to be on the street, go to the hospital, health station, UPA, you have to be on the sun, rain, it’s that same classic reportage thing. This other health that we started to do, which is the health of the office, is something that could be done over the phone. It is not to do something terrible, a SUS problem. It is to be a lighter matter even, usually for health promotion. |
| 6. Priority of scientific discourse |
The text should be scientifically grounded and supported by experts who study the subject. Scientific articles are a good starting point because they give the journalist a technical overview and it avoids mistakes. Always work the research, the data, the numbers, listening to a specialist, an orientation of an accredited professional, university, or some respected entity, because this will stamp information. It is important to listen to specialists such as nutritionists, and doctors from other specialties that study the subject (endocrinologists, general practitioners, etc.) |
| 7. The population as a character gives credibility to the text |
Real stories make people believe what’s being told, makes them try to follow the example. Overcoming stories are very good because they show that it is possible, it helps in health promotion, having examples that show that it is important, it humanizes the text. |
| 8. Criticism on the work that in theory, promotes health |
The promotion of health configures all actions aimed at disease prevention. Reports published on websites, newspapers, magazines often reach more the population than educational actions and health promotion, it is without a doubt a strategic vehicle for promoting the health of the population. There are grains and chaff regarding feed materials. There are excellent reports, scientifically based, showing pros and cons. Most of the health news is for food. Pro: truthful information that will help the reader to eat healthily. Con: the trendy diet, liquid diet, upside down diet. In this case, there is no concern in promoting the reader’s health, but in selling newspapers / magazines or increasing the number of clicks on the site. |
Source: Own authorship.
Source: Own authorship (2017)