The centrality of TV News in the convergent media environment: rethinking how the links between the production and reception assign meanings to the Rio 2016 Games

Becker, Beatriz; Machado, Heitor Leal; Waltz, Igor; Tassinari, Joana

doi:10.1590/1809-5844201834

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Article • Intercom, Rev. Bras. Ciênc. Comun. 41 (3) • Nov-Dec 2018 • https://doi.org/10.1590/1809-5844201834 copy

The centrality of TV News in the convergent media environment: rethinking how the links between the production and reception assign meanings to the Rio 2016 Games¹ Work first presented in Journalism Research and Education Section (JRE), IAMCR 2017, Cartagena, Colômbia, 16-20 jul. 2017.

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Abstract

This article proposes an analysis of the television news coverage of the Rio 2016 Games and the interactions between production and reception in the convergent media environment. From the theoretical and methodological dimensions of the Televisual Analysis and the Semiology of Social Discourses, this paper presents a critical reading of the coverage of Rio 2016 by Jornal Nacional and of audiences’ comments in the page of Facebook of this TV newscast. This paper reveals the interactions in digital platforms during live broadcasting are embedded in emotional motivations, which can shift the interest of the audience from the event itself to Politics. We observe the audiences tend to produce different significations about the Olympic Games in relation to the frames and meanings generated by the journalistic enunciations.

Keywords
Communication Theory; Two-Step Flow; Epistemology; Lazarsfeld

Publications	Compliments	Critics	Others	Total
*Opening (12 posts)*	To the Games: 66	To the Games: 46	Unidentified: 100	1883
	To the Broadcaster: 647	To the Broadcaster: 417	Curiosities: 14
	To the Context: 36	To the Context: 539	Offenses: 18
	Total: 749	Total: 1002	Total: 132
*Closing(12 posts)*	To the Games: 51	To the Games: 38	Unidentified: 105	1663
	To the Broadcaster: 511	To the Broadcaster: 348	Curiosities: 04
	To the Context: 123	To the Context: 483	Offenses: -
	Total: 685	Total: 869	Total: 109
Total: 24 posts	1434	1871	241	3546

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[1] PhD Associate Professor of the Graduate Program in Communication and Culture (PPGCOM-ECO/UFRJ) and of the Department of Expression and Languages of the School of Communication of Federal University of Rio de Janeiro (DEL-ECO/UFRJ). Her Post-Doctoral studies were hold at Goldsmiths College, University of London, and at the Pontifical Catholic University of São Paulo. She holds a Research Productivity Grant of CNPq, Brazil. She is also the leader of the Research Group Media, Audiovisual Journalism and Education (MJAE). She wrote the books “Television and Tv Journalism: Transitions” (2016), “Thinking and Doing Audiovisual Journalism” (2012), “The Language of TV News” (2005) and coauthored “Pantanal: The Reinvention of Soap Opera” (2008). E-mail: beatrizbecker@uol.com.br.

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The centrality of TV News in the convergent media environment: rethinking how the links between the production and reception assign meanings to the Rio 2016 Games1 Work first presented in Journalism Research and Education Section (JRE), IAMCR 2017, Cartagena, Colômbia, 16-20 jul. 2017.

Abstract

The centrality of TV News in the convergent media environment: rethinking how the links between the production and reception assign meanings to the Rio 2016 Games¹ Work first presented in Journalism Research and Education Section (JRE), IAMCR 2017, Cartagena, Colômbia, 16-20 jul. 2017.