Some well-known researchers have supported the position that leading companies in their industries should have a knowledge management strategy focused either on "Personalization" or "Codification". According to this claim, any company that has adopted a knowledge management strategy based on both of the above, i.e. on both tacit and explicit knowledge, does not have the means to become a major player within its industry. This article seeks to verify this hypothesis, through the creation of a measurement scale to assess an organization’s knowledge management strategy. A nomological network based on indicators drawn from the theoretical reference material adopted is also developed, whereby confirmatory factor analysis is performed and factor scores are further calculated in order to test this measurement scale in a leading intellectual property office in Brazil. The results obtained reveal that the above claim is not supported in a scientific way, namely that a leading company in an industry is not required to focus on a specific type of knowledge management strategy. On the contrary, the combination of different knowledge management approaches would appear to be more appropriate for a company in a competitive environment.