In the face of contingencies introduced by advanced capitalism, critical analysis of elements underlying the discursive structure of entrepreneurship can contribute to a theoretical-epistemological reevaluation of the theme. According to a post-structuralist approach, we observed in social entrepreneurship practice the possibilities of differentiated relational logics in the constructive character of the entrepreneur-subject, highlighting identification with values of collectivity, a discourse that guides the meaning of cooperative action. An alternative discourse in entrepreneurial field amplifies the exclusive focus of action centered on the organization to consider entrepreneurial action as a critical fruit of the entrepreneurial subject. Mechanisms of embeddedness allow the linkage of structure and entrepreneurial agency in a dynamic relationship, assisting the subject in the identification of social resources to carry out an enterprise and potentialize its action. The political as an onto-epistemological category confers a new view of the entrepreneur subject - as a political actor inserted in a field of articulation.
Entrepreneurship; Entrepreneur subject; Post-structuralism; Discourse; Articulation