Tourism creates social, cultural and health impacts on host communities. Current paper analyzes, through an ethnographic Current article discusses sexual meanings in journalistic discourse. Two Brazilian newspapers, hailing from the same publisher, albeit aimed at different readers, were analyzed. The analysis focuses on spaces reserved for the exhibition of the intimate life of readers and the debate on certain aspects of their private life. Investigation showed that the newspapers have an idealized form of expressing the culture of social segments, each according to their readers. Values on sexuality produced by the cultural industry for such readers use gender-distinctive language. They may thus have both traditional and modern approaches. In the former, gender and sexuality are dichotomized; in the latter, the relationships among the sexes are more egalitarian. Results show that the social media is an important and agile agency in the process of construction of social facts such as sexuality.
Social media; sexuality; sexual practices
