This article aims to present a comparative study of the perception of multimodal texts, more specifically, advertisements printed in Brazilian and German magazines, by Brazilian learners of GFL(German as a Foreign Language) and German learners of PFL (Portuguese as a Foreign Language ), with special attention to the intercultural dimension involved in this process. Through the analysis developed in the study, it was possible to identify not only cultural aspects strictly related to language phenomena (as the use of personal pronouns and forms of treatment, for instance), but also more subjective cultural aspects (such as emotional states, the view about work, among others). This study also discusses the implications of the link between culture and language choices for the area of teaching and learning foreign languages / cultures.
advertisements; perception; interculturalism; teaching
