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Development and application of a descriptive/ normative framework for website analysis

In this study, we propose a descriptive and normative framework for website analysis. To begin with, we explain competitor analysis, outlining the aims and benefits of this stage within the design process. After that, we describe a range of descriptive and normative frameworks aimed at analyzing information systems and graphic representations found in Ergonomics and Information Design literature. Finally, we propose a new descriptive and normative framework to be used during the competitor analysis phase in website design, illustrating its application with an informative website.

Competitor analysis; descriptive framework; normative framework; website design

Associação Brasileira de Engenharia de Produção Av. Prof. Almeida Prado, Travessa 2, 128 - 2º andar - Room 231, 05508-900 São Paulo - SP - São Paulo - SP - Brazil