The aim of this paper is to provide a theoretical overview of the product innovation management process and its challenges. Despite wide recognition of the importance of innovation, there is a consensus that management practices that maximize innovation are still not fully understood. Various authors have demonstrated the complexity of the innovation process by showing that it involves a detailed combination of risk and uncertainty and the need for intense multifunctional orchestration to attempt to strike a balance between creation and discipline. Despite advances over the last decade, the literature still lacks studies that bring together contributions from different fields of knowledge into integrated models for systemic management innovation. Based on current bibliography reviews, a model that includes three aspects (process, context and resources) is proposed, and the challenges of innovation are investigated from the perspective of structuration theory. This paper provides a conceptual synthesis and a theoretical framework that can be useful for future research on this topic.
Innovation; Management; Product; Process; Organization; Model
