This article aims at discussing media as a research tool considering its knowledge production in everyday life and, therefore, power relations. Power is understood as a productive network that traverses the whole social body and produces things, pleasures, ways of knowing, and discourses. We have focused on the television program Fantástico, more specifically, on its section dedicated to health, presented by Dr. Drauzio Varella, who presents statistics about the Brazilian population and dialogues with women about family planning programs. We intend to make media as a social field, delimiting it as evidence, so to problematize it using Foucaultian theoretical tools. Thus, media is no longer thought as an evidence that naturalizes the objects it talks about, and lets us discuss it, that is, think of it as something that produces what it talks about.
Media; research; knowledge production; modes of subjectiveness