This article aims to question the character of capitalist production strategies concerning dominant practices in health care. In contemporary society, we find subjective control, frequently produced by the mass media, being exercised on bodies so that these may adapt to current health care standards. In face of this, it becomes necessary to resist and to create. The creation of one's self concerns the freedom of living health in a singular way experimenting it in a thousand different ways.
Biopower; health; resistence