Abstract
Media shapes subjectivity. Given the difficulty in collecting and analyzing audiovisual data, this study aims to propose methodological criteria for conducting qualitative research that analyze media. Based on cultural studies, methodological criteria for the collection, composition and analysis of the corpus are proposed. Firstly, the object and the media whose audiovisual elements will be translated are defined. The analysis should look at statements present in the corpus in the light of historical, social and cultural matrices. The suggested procedures must be adapted to the objective and nature of each study in order to establish its methodological rigour and framework.
Keywords:
Subjectivity; Cultural industry; Mass media; Qualitative research
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